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Philosophical and radical thought in marketing
Firat, A. Fuat; Dholakia, Nikhilesh; Bagozzi, Richard P. - 1987
Persistent link: https://www.econbiz.de/10000734976
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Reflections on a scholarly career : from inside out and back again
Bagozzi, Richard P. - 2011
Persistent link: https://www.econbiz.de/10009270400
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Marketing as exchange : a theory of transactions in the marketplace
Bagozzi, Richard P. - 2008
Persistent link: https://www.econbiz.de/10003717452
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Marketing as exchange
Bagozzi, Richard P. - 2008
Persistent link: https://www.econbiz.de/10003644647
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A prospectus for theory construction in marketing
Bagozzi, Richard P. - 2009
Persistent link: https://www.econbiz.de/10003794755
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The evolution of marketing thought: from economic to social exchange and beyond
Bagozzi, Richard P. - In: The SAGE handbook of marketing theory, (pp. 244-265). 2010
Persistent link: https://www.econbiz.de/10003923132
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Socializing marketing
Bagozzi, Richard P. - In: Marketing : journal of research and management 1 (2005) 2, pp. 101-111
Persistent link: https://www.econbiz.de/10003205942
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A prospectus for theory construction in marketing : revisited and revised
Bagozzi, Richard P. - In: Die Kausalanalyse : ein Instrument der empirischen …, (pp. 45-81). 1998
Persistent link: https://www.econbiz.de/10001299883
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Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel; Bagozzi, Richard P.; Birk, Matthias M. - 2005
Persistent link: https://www.econbiz.de/10003278373
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A sales force-specific theory-of-mind scale : tests of its validity by classical methods and functional magnetic resonance imaging
Dietvorst, Roeland C.; Verbeke, Willem J. M. I.; … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 653-668
Persistent link: https://www.econbiz.de/10003896265