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Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 358-375). 2009
Persistent link: https://www.econbiz.de/10003915640
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Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel; Bagozzi, Richard P. - 2007
Persistent link: https://www.econbiz.de/10003530374
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Genetic and neurological foundations of customer orientation : field and experimental evidence
Bagozzi, Richard P.; Verbeke, Willem J. M. I.; Berg, … - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 639-658
Persistent link: https://www.econbiz.de/10009621886
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Emerging materialism in China : qualitative and quantitative insights
Xie, Chunyan; Bagozzi, Richard P.; Yang, Zhi - In: Journal of international consumer marketing 25 (2013) 3, pp. 127-151
Persistent link: https://www.econbiz.de/10009761435
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Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel; Bagozzi, Richard P.; Birk, Matthias M. - 2005
Persistent link: https://www.econbiz.de/10003278373
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Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context
Lee, Joon Sung; Kwak, Dae Hee; Bagozzi, Richard P. - In: Journal of business research : JBR 132 (2021), pp. 906-917
Persistent link: https://www.econbiz.de/10012581673
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The use of event related potentials brain methods in the study of conscious and unconscious consumer decision making processes
Özkara, Behçet Yalin; Bagozzi, Richard P. - In: Journal of retailing and consumer services 58 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012430618
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The bittersweet experience of being envied in a consumption context
Romani, Simona; Grappi, Silvia; Bagozzi, Richard P. - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996
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Cognitive and affective determinants of salesforce performance : a two-wave study
Soscia, Isabella; Bagozzi, Richard P.; Guenzi, Paolo - In: Industrial marketing management : the international … 75 (2018), pp. 206-217
Persistent link: https://www.econbiz.de/10011963508
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Trying to prosume : toward a theory of consumers as co-creators of value
Xie, Chunyan; Bagozzi, Richard P.; Troye, Sigurd V. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 109-122
Persistent link: https://www.econbiz.de/10003679920