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Causal models in marketing
Bagozzi, Richard P. - 1980
Persistent link: https://www.econbiz.de/10000048491
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A prospectus for theory construction in marketing : revisited and revised
Bagozzi, Richard P. - In: Die Kausalanalyse : ein Instrument der empirischen …, (pp. 45-81). 1998
Persistent link: https://www.econbiz.de/10001299883
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Philosophical and radical thought in marketing
Firat, A. Fuat; Dholakia, Nikhilesh; Bagozzi, Richard P. - 1987
Persistent link: https://www.econbiz.de/10000734976
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Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel; Bagozzi, Richard P.; Birk, Matthias M. - 2005
Persistent link: https://www.econbiz.de/10003278373
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A sales force-specific theory-of-mind scale : tests of its validity by classical methods and functional magnetic resonance imaging
Dietvorst, Roeland C.; Verbeke, Willem J. M. I.; … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 653-668
Persistent link: https://www.econbiz.de/10003896265
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Love, desire, and identity : a conditional integration theory of the love of things
Ahuvia, Aaron C.; Batra, Rajeev; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 342-357). 2009
Persistent link: https://www.econbiz.de/10003915638
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Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 358-375). 2009
Persistent link: https://www.econbiz.de/10003915640
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The role of emotions in goal-directed behaviour
Bagozzi, Richard P.; Baumgartner, Hans; Pieters, Rik; … - In: The why of consumption : contemporary perspectives on …, (pp. 36-58). 2005
Persistent link: https://www.econbiz.de/10003932973
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Neuroscience in marketing research
Bagozzi, Richard P. - In: Marketing : journal of research and management 6 (2010) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10003976397
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When customers think differently : a customer-side categorization approach to strategic groups
Paulsen, Marcel; Birk, Matthias M.; Bagozzi, Richard P. - In: Marketing : journal of research and management 3 (2007) 2, pp. 91-104
Persistent link: https://www.econbiz.de/10003585096