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Managing customer uncertainty in making service offshoring decisions
Lu, Lu; Gregory, Gary D.; Ngo, Liem Viet; Bagozzi, … - In: Journal of service research 24 (2021) 4, pp. 500-519
Persistent link: https://www.econbiz.de/10012662582
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Marketing management
Bagozzi, Richard P. (contributor) - 1998
Persistent link: https://www.econbiz.de/10000634647
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Marketing management
Bagozzi, Richard P. (contributor) - 1998
Persistent link: https://www.econbiz.de/10004366904
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Marketing in the 80's : changes & challenges ; [papers given at the conference to be held in Chicago, Aug. 3 - 6, 1980]
Bagozzi, Richard P. (contributor) - In: Educators' conference proceedings 1980 (1980)
Persistent link: https://www.econbiz.de/10004660581
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Principles of marketing management
Bagozzi, Richard P. - 1986 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004055950
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Marketing-Management
Bagozzi, Richard P. (contributor) - 2000
Persistent link: https://www.econbiz.de/10004740246
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Philosophical and radical thought in marketing
Firat, A. Fuat; Dholakia, Nikhilesh; Bagozzi, Richard P. - 1987
Persistent link: https://www.econbiz.de/10000734976
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Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel; Bagozzi, Richard P.; Birk, Matthias M. - 2005
Persistent link: https://www.econbiz.de/10003278373
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A sales force-specific theory-of-mind scale : tests of its validity by classical methods and functional magnetic resonance imaging
Dietvorst, Roeland C.; Verbeke, Willem J. M. I.; … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 653-668
Persistent link: https://www.econbiz.de/10003896265
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Love, desire, and identity : a conditional integration theory of the love of things
Ahuvia, Aaron C.; Batra, Rajeev; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 342-357). 2009
Persistent link: https://www.econbiz.de/10003915638