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Consumer reshoring sentiment and animosity : expanding our understanding of market responses to reshoring

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A sales force-specific theory-of-mind scale : tests of its validity by classical methods and functional magnetic resonance imaging

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The Routledge companion to marketing research

Wright, Len Tiu (ed.); Moutinho, Luiz (ed.); … - 2021

"This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading...