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~person:"Baines, Paul"
~person:"Dholakia, Nikhilesh"
~person:"Kleinaltenkamp, Michael"
~person:"Pepels, Werner"
~subject:"Consumer behaviour"
~subject:"Marketingtheorie"
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Baines, Paul
Dholakia, Nikhilesh
Kleinaltenkamp, Michael
Pepels, Werner
Kotler, Philip
29
Kuß, Alfred
18
Sheth, Jagdish N.
18
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16
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12
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1
Ideology for the 10 billion : introduction to globalization of
marketing
ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
2
Marketing
Pepels, Werner
-
1994
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000375178
Saved in:
3
Changing the course of
marketing
: alternative paradigms for widening
marketing
theory
Dholakia, Nikhilesh
(
ed.
);
Dholakia, Nikhilkesh
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000695478
Saved in:
4
Handbuch des
Marketing
: [mit vielen Praxisbeispielen]
Pepels, Werner
-
2009
-
5., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003795680
Saved in:
5
Marketing
Baines, Paul
;
Fill, Chris
;
Page, Kelly
-
2011
-
2nd ed.
Persistent link: https://www.econbiz.de/10008826185
Saved in:
6
Marketing
Baines, Paul
;
Fill, Chris
;
Page, Kelly
-
2008
Persistent link: https://www.econbiz.de/10003601005
Saved in:
7
Marketing
-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
-
2013
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009755052
Saved in:
8
Finanzkapital and consumers : how financialization shaped twentieth century
marketing
Dholakia, Nikhilesh
- In:
Journal of historical research in marketing
4
(
2012
)
3
,
pp. 453-461
Persistent link: https://www.econbiz.de/10009621249
Saved in:
9
Marketing
im Nebenfach
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010363765
Saved in:
10
Addressing the mega imbalance : interpretive exploration of Asia ; guest editortial
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 4-11
Persistent link: https://www.econbiz.de/10010204014
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