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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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Marketing
Pepels, Werner - 1994 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000375178
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Changing the course of marketing : alternative paradigms for widening marketing theory
Dholakia, Nikhilesh (ed.); Dholakia, Nikhilkesh (contributor) - 1985
Persistent link: https://www.econbiz.de/10000695478
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Handbuch des Marketing : [mit vielen Praxisbeispielen]
Pepels, Werner - 2009 - 5., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003795680
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Marketing
Baines, Paul; Fill, Chris; Page, Kelly - 2011 - 2nd ed.
Persistent link: https://www.econbiz.de/10008826185
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Marketing
Baines, Paul; Fill, Chris; Page, Kelly - 2008
Persistent link: https://www.econbiz.de/10003601005
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Marketing-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred; Kleinaltenkamp, Michael - 2013 - 6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009755052
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Finanzkapital and consumers : how financialization shaped twentieth century marketing
Dholakia, Nikhilesh - In: Journal of historical research in marketing 4 (2012) 3, pp. 453-461
Persistent link: https://www.econbiz.de/10009621249
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Marketing im Nebenfach
Pepels, Werner (ed.); Breyer-Mayländer, Thomas (contributor) - 2013
Persistent link: https://www.econbiz.de/10010363765
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Addressing the mega imbalance : interpretive exploration of Asia ; guest editortial
Eckhardt, Giana M.; Dholakia, Nikhilesh - In: Qualitative market research : an international journal 16 (2013) 1, pp. 4-11
Persistent link: https://www.econbiz.de/10010204014