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~person:"Baines, Paul"
~person:"Gummesson, Evert"
~source:"econis"
~type_genre:"Glossary included"
~type_genre:"Textbook"
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Baines, Paul
Gummesson, Evert
Kotler, Philip
49
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33
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26
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24
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19
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ECONIS (ZBW)
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1
Marketing
Baines, Paul
;
Fill, Chris
;
Page, Kelly
-
2011
-
2nd ed.
Persistent link: https://www.econbiz.de/10008826185
Saved in:
2
Marketing
Baines, Paul
;
Fill, Chris
;
Page, Kelly
-
2008
Persistent link: https://www.econbiz.de/10003601005
Saved in:
3
Total relationship
marketing
: [
marketing
management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003686297
Saved in:
4
Contemporary strategic
marketing
Brennan, Ross
;
Baines, Paul
;
Garneau, Paul
;
Vos, Lynn
-
2007
-
2nd ed.
Persistent link: https://www.econbiz.de/10003522586
Saved in:
5
Marketing
Baines, Paul
;
Fill, Chris
-
2014
-
3. ed.
Persistent link: https://www.econbiz.de/10010337782
Saved in:
6
Introducing
marketing
research
Baines, Paul
;
Chansarkar, Bal
-
2002
Persistent link: https://www.econbiz.de/10001626306
Saved in:
7
Contemporary strategic
marketing
Brennan, Ross
;
Baines, Paul
;
Garneau, Paul
-
2002
Persistent link: https://www.econbiz.de/10001679760
Saved in:
8
Essentials of
marketing
Baines, Paul
;
Fill, Chris
;
Page, Kelly
-
2013
Persistent link: https://www.econbiz.de/10010190622
Saved in:
9
Marketing
Baines, Paul
;
Fill, Chris
;
Rosengren, Sara
-
2017
-
Fourth edition
Persistent link: https://www.econbiz.de/10011585178
Saved in:
10
Marketing
Baines, Paul
;
Fill, Chris
;
Rosengren, Sara
;
Antonetti, Paolo
-
2019
-
Fifth edition
Persistent link: https://www.econbiz.de/10011981965
Saved in:
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