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Dictionary of marketing & advertising
Baker, Michael John - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000806150
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Companion encyclopedia of marketing
Baker, Michael John (contributor) - 1995
Persistent link: https://www.econbiz.de/10004249810
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Vahlens großes Marketinglexikon
Diller, Hermann (contributor) - 1992
Persistent link: https://www.econbiz.de/10004117241
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Macmillan dictionary of marketing & advertising
Baker, Michael John (contributor) - 1990 - 2. ed.
Persistent link: https://www.econbiz.de/10004091180
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Vahlens großes Marketinglexikon
Diller, Hermann (contributor) - 2001 - 2., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004607127
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Macmillan dictionary of marketing and advertising
Baker, Michael John - 1998 - 3. ed.
Persistent link: https://www.econbiz.de/10004366961
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Vahlens grosses Marketinglexikon : [in zwei Bänden]
Diller, Hermann (contributor) - 2., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004779712
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Macmillan dictionary of marketing and advertising
Baker, Michael John (contributor) - 1984
Persistent link: https://www.econbiz.de/10009586398