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The marketing manual
Baker, Michael John - Chartered Institute of Marketing - 2017 - First issued in hardback
Persistent link: https://www.econbiz.de/10011774499
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The marketing book
Baker, Michael John (contributor) - 1994 - 3., rev. ed
Persistent link: https://www.econbiz.de/10000550885
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Marketing strategy and management
Baker, Michael J.; Baker, Michael John - 1985
Persistent link: https://www.econbiz.de/10000559830
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Analytical marketing management
Doyle, Peter (contributor) - 1974
Persistent link: https://www.econbiz.de/10000323891
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Marketing
Weis, Hans Christian - 2009 - 15., verb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003823574
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Strategische Analyse und marktorientierte Umsetzung
Helm, Roland - 2009 - 8., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003848473
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Seniorenmarketing : Sortimentspolitische Maßnahmen als Reaktion auf den demographischen Wandel
Helm, Roland; Landschulze, Sebastian - 2006
Persistent link: https://www.econbiz.de/10003373688
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The marketing dilemma
Baker, Michael John - In: EuroMed journal of business 8 (2013) 2, pp. 104-116
Persistent link: https://www.econbiz.de/10010198171
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Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland; Krinner, Stephanie; Schmalfuß, Martin - In: Journal of business-to-business marketing 21 (2014) 4, pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
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Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter - 2008 - 2. ed., [updated and expanded]
Persistent link: https://www.econbiz.de/10003734216