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Companion encyclopedia of marketing

Baker, Michael John (ed.) - 1995

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The marketing book

Baker, Michael John (contributor) - 1994 - 3., rev. ed

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Marketing : an introductory text

Baker, Michael John - 1979 - 3. ed

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Dictionary of marketing & advertising

Baker, Michael John - 1990 - 2. ed

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Market development

Baker, Michael John - 1983

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Marketing strategy and management

Baker, Michael J.; Baker, Michael John - 1985

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Marketing : an introd. text

Baker, Michael John - 1987 - 4. ed

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The marketing book

Baker, Michael John (ed.); Hart, Susan (ed.); … - 2016 - Seventh edition

Persistent link: https://www.econbiz.de/10011411798

The marketing book

Baker, Michael John (ed.) - 2003 - 5th ed

. Selling and sales management; Chapter 15. Brand building; Chapter 16. The integration of marketing communicatio …This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in …Chapter 7. Business-to-business marketing: organizational buying behaviour, relationships and networksChapter 8 …

Persistent link: https://www.econbiz.de/10011479531

The marketing book

Baker, Michael John (contributor); … - 2003 - 5th ed.

Persistent link: https://www.econbiz.de/10001679767