Similar Search Results

Customer e-complaining behaviours using social media

Balaji, M. S.; Jha, Subhash; Stafford, Marla Royne - In: The service industries journal 35 (2015) 11/12, pp. 633-654

Persistent link: https://www.econbiz.de/10011401814

Managing customer citizenship behavior : a relationship perspective

Balaji, M. S. - In: Journal of strategic marketing 22 (2014) 3, pp. 222-239

Persistent link: https://www.econbiz.de/10010384772

The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes

Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon; Bang, … - In: The marketing review 14 (2014) 3, pp. 245-264

Persistent link: https://www.econbiz.de/10011444907

The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality

Japutra, Arnold; Keni, Keni; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 237-252

Persistent link: https://www.econbiz.de/10011471613

A cross validation of consumer-based brand equity models : driving customer equity in retail brands

Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747

Persistent link: https://www.econbiz.de/10011515251

Exploring brand attachment, its determinats and outcomes

Japutra, Arnold; Ekinici, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 22 (2014) 7, pp. 616-630

Persistent link: https://www.econbiz.de/10010502957

Building strong service brands : the hierarchical relationship between brand equity dimensions

Balaji, M. S. - In: The IUP journal of brand management : IJBRM 8 (2011) 3, pp. 7-24

Persistent link: https://www.econbiz.de/10009405698

How customers cope with service failure? : a study of brand reputation and customer satisfaction

Sengupta, Aditi Sarkar; Balaji, M. S.; Krishnan, Balaji C. - In: Journal of business research : JBR 68 (2015) 3, pp. 665-674

Persistent link: https://www.econbiz.de/10010496157

Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua

Pratiwi, Hana - 2019

This study aims to test 1. The effect of price on customer loyalty aqua products, 2. influence on customer loyalty promotion of aqua products, 3. Effect of brand trust on customer loyalty aqua products, 4. The influence of customer satisfaction on customer loyalty aqua products, 5. Effect of...

Persistent link: https://www.econbiz.de/10012894877

Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua

Pratiwi, Hana - 2019

Persistent link: https://www.econbiz.de/10012895194