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~person:"Balaji, M. S."
~person:"Japutra, Arnold"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
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Virtuelle Stimuli für Kundente...
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Consumer behaviour
Dienstleistungsqualität
Beziehungsmarketing
37
Relationship marketing
37
Konsumentenverhalten
29
Customer satisfaction
17
Kundenzufriedenheit
17
Service quality
16
Brand image
14
Brand management
14
Markenführung
14
Markenimage
14
Brand
9
Markenartikel
9
Beschwerdemanagement
5
Complaint management
5
Confidence
5
Einzelhandel
5
Retail trade
5
Satisfaction
5
Vertrauen
5
Lieferantenmanagement
4
Supplier relationship management
4
Trust
4
Arbeitszufriedenheit
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer integration
3
Customer loyalty
3
India
3
Indien
3
Interaction quality
3
Job satisfaction
3
Kundenintegration
3
Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Service failure
3
Viral marketing
3
Virales Marketing
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31
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English
31
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Balaji, M. S.
Japutra, Arnold
Han, Heesup
50
Bruhn, Manfred
40
Hollebeek, Linda D.
39
Huber, Frank
35
Mattila, Anna S.
34
Verhoef, Peter C.
29
Loureiro, Sandra Maria Correia
28
Prentice, Catherine
27
Gil Saura, Irene
25
Kumar, V.
25
Wiedmann, Klaus-Peter
25
Herrmann, Andreas
24
Bauer, Hans H.
22
Klaus, Philipp
22
Rather, Raouf Ahmad
22
Bang, Nguyen
20
Homburg, Christian
20
Gustafsson, Anders
18
Hyun, Sunghyup Sean
18
Mittal, Vikas
18
So, Kevin Kam Fung
18
Usman, Osly
18
Ahn, Jiseon
17
Quach, Sara
17
Wong, IpKin Anthony
17
Benkenstein, Martin
16
Dwivedi, Yogesh Kumar
16
Evanschitzky, Heiner
16
Khan, Imran
16
Ko, Eunju
16
McColl-Kennedy, Janet R.
16
Rahman, Zillur
16
Swoboda, Bernhard
16
Walsh, Gianfranco
16
Wangenheim, Florian von
16
Aksoy, Lerzan
15
Grewal, Dhruv
15
Hennig-Thurau, Thorsten
15
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Journal of business research : JBR
9
Journal of strategic marketing
4
International journal of market research
2
Journal of retailing and consumer services
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia-Pacific journal of business administration
1
European journal of marketing
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing for higher education
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The journal of product & brand management
1
The marketing review
1
The service industries journal
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ECONIS (ZBW)
31
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1
Customer e-complaining behaviours using social media
Balaji, M. S.
;
Jha, Subhash
;
Stafford, Marla Royne
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 633-654
Persistent link: https://www.econbiz.de/10011401814
Saved in:
2
Managing customer citizenship behavior : a relationship perspective
Balaji, M. S.
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 222-239
Persistent link: https://www.econbiz.de/10010384772
Saved in:
3
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
4
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
5
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
6
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
7
Building strong service brands : the hierarchical relationship between brand equity dimensions
Balaji, M. S.
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
3
,
pp. 7-24
Persistent link: https://www.econbiz.de/10009405698
Saved in:
8
How customers cope with service failure? : a study of brand reputation and customer satisfaction
Sengupta, Aditi Sarkar
;
Balaji, M. S.
;
Krishnan, Balaji C.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 665-674
Persistent link: https://www.econbiz.de/10010496157
Saved in:
9
The role of interactivity on customer engagement in mobile e-commerce applications
Utami, Ami Fitri
;
Irwan Adi Ekaputra
;
Japutra, Arnold
; …
- In:
International journal of market research
64
(
2022
)
2
,
pp. 269-291
Persistent link: https://www.econbiz.de/10012872815
Saved in:
10
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
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