Narrow search
Showing 1 - 10 of 39
Cover Image
Aligning identity and strategy : corporate branding at British Airways in the late 20th century
Balmer, John M. T.; Stuart, Helen; Greyser, Stephen A. - In: California management review 51 (2008/09) 3, pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
Cover Image
Perceived corporate identity/strategy dissonance : triggers and managerial responses
He, Hong-Wei; Balmer, John M. T. - In: Journal of general management 33 (2007/08) 1, pp. 71-91
Persistent link: https://www.econbiz.de/10003603249
Cover Image
An epiphany of three : corporate identity, corporate brand management, and corporate marketing
Balmer, John M. T. - In: Facets of corporate identity, communication, and reputation, (pp. 35-54). 2008
Persistent link: https://www.econbiz.de/10003690297
Cover Image
The shared management and ownership of corporate brands : the case of Hilton
Balmer, John M. T.; Thomson, Irene - In: Journal of general management 34 (2008/09) 4, pp. 15-37
Persistent link: https://www.econbiz.de/10003855240
Cover Image
Weathervanes or signposts? Constructs or philosophy? : scrutinizing and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate b...
Balmer, John M. T. - In: Contemplating corporate marketing, identity and …, (pp. 3-35). 2010
Persistent link: https://www.econbiz.de/10008658063
Cover Image
Contemplating corporate marketing, identity and communication
Podnar, Klement (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008658179
Cover Image
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T. - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Cover Image
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
Cover Image
Corporate marketing myopia and the inexorable rise of a corporate marketing logic : perspectives from identity-based views of the firm
Balmer, John M. T. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1329-1352
Persistent link: https://www.econbiz.de/10009378693
Cover Image
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T. - In: Corporate communications : an international journal 20 (2015) 1, pp. 4-10
Persistent link: https://www.econbiz.de/10010513901