//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Balmer, John M. T."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Über Image zur Profession : Pr...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Public relations
14
Öffentlichkeitsarbeit
14
Corporate culture
12
Unternehmenskultur
12
Corporate reputation
11
Firmenimage
11
Marketing management
7
Marketingmanagement
7
Brand architecture
5
Markenarchitektur
5
Brand management
4
Markenführung
4
Corporate Social Responsibility
3
Corporate identity
3
Corporate social responsibility
3
Corporate branding
2
Corporate communications
2
corporate communications
2
corporate identity
2
corporate marketing
2
1950-2009
1
Bibliometrics
1
Bibliometrie
1
Communication
1
Competitive advantage
1
Corporate Governance
1
Corporate governance
1
Corporate heritage
1
Corporate history
1
Corporate memory
1
Design
1
History
1
Identification
1
Internet
1
Internet der Dinge
1
Internet of Things (IoT)
1
Internet of things
1
Kommunikation
1
Marketing
1
Marketing mix
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
11
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Collection of articles of several authors
2
Sammelwerk
2
Aufsatz im Buch
1
Book section
1
Conference paper
1
Festschrift
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
14
Author
All
Balmer, John M. T.
Zerfaß, Ansgar
85
Lies, Jan
68
Bruhn, Manfred
59
Röttger, Ulrike
45
Bentele, Günter
43
Coombs, W. Timothy
39
Heath, Robert L.
39
Melewar, T. C.
27
Esch, Franz-Rudolf
22
Sriramesh, Krishnamurthy
22
Hussainey, Khaled
18
Wiedmann, Klaus-Peter
18
L'Etang, Jacquie
17
Scott, David Meerman
17
Sievert, Holger
17
Ingenhoff, Diana
16
Mast, Claudia
16
Spiller, Achim
16
Szyszka, Peter
16
Verčič, Dejan
16
Adlmaier-Herbst, Dieter Georg
15
Camilleri, Mark Anthony
15
Ehrmann, Michael
15
Flieger, Heinz
15
Gregory, Anne
15
Holladay, Sherry J.
15
Ihlen, Øyvind
15
Podnar, Klement
15
Ruler, Betteke van
15
Steiner, Karin
15
Piwinger, Manfred
14
Romenti, Stefania
14
Saxton, Gregory D.
14
Waters, Richard D.
14
Avenarius, Horst
13
Fratzscher, Marcel
13
Grunig, James E.
13
Hoffjann, Olaf
13
Pang, Augustine
13
more ...
less ...
Published in...
All
Corporate communications : an international journal
6
Contemplating corporate marketing, identity and communication
1
European journal of marketing : EJM
1
International studies of management and organization
1
Journal of marketing management : MM
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Weathervanes or signposts? Constructs or philosophy? : scrutinizing and explicating corporate
image
, corporate identity, corporate communications, corporate reputation, corporate b...
Balmer, John M. T.
- In:
Contemplating corporate marketing, identity and …
,
(pp. 3-35)
.
2010
Persistent link: https://www.econbiz.de/10008658063
Saved in:
2
Contemplating corporate marketing, identity and communication
Podnar, Klement
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008658179
Saved in:
3
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
4
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
5
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
6
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
7
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
8
Corporate communication and corporate marketing : their nature, histories, differences and similarities
Illia, Laura
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
17
(
2012
)
4
,
pp. 415-433
Persistent link: https://www.econbiz.de/10009671833
Saved in:
9
Guest editorial: Corporate communication and corporate marketing
Balmer, John M. T.
;
Illia, Laura
- In:
Corporate communications : an international journal
17
(
2012
)
4
,
pp. 412-414
Persistent link: https://www.econbiz.de/10009671836
Saved in:
10
Corporate communication and corporate marketing
Balmer, John M. T.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009671839
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->