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~person:"Balmer, John M. T."
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Balmer, John M. T.
Sackmann, Sonja A.
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Schein, Edgar H.
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Vadi, Maaja
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Alvesson, Mats
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Melewar, T. C.
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Stahl, Günter K.
15
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14
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14
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14
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14
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14
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14
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13
Davoine, Eric
13
Dick, Rolf van
13
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13
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ECONIS (ZBW)
38
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
Balmer, John M. T.
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001674827
Saved in:
2
Aligning identity and strategy : corporate branding at British Airways in the late 20th century
Balmer, John M. T.
;
Stuart, Helen
;
Greyser, Stephen A.
- In:
California management review
51
(
2008/09
)
3
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
Saved in:
3
Perceived corporate identity/strategy dissonance : triggers and managerial responses
He, Hong-Wei
;
Balmer, John M. T.
- In:
Journal of general management
33
(
2007/08
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10003603249
Saved in:
4
An epiphany of three : corporate identity, corporate brand management, and corporate marketing
Balmer, John M. T.
- In:
Facets of corporate identity, communication, and reputation
,
(pp. 35-54)
.
2008
Persistent link: https://www.econbiz.de/10003690297
Saved in:
5
The shared management and ownership of corporate brands : the case of Hilton
Balmer, John M. T.
;
Thomson, Irene
- In:
Journal of general management
34
(
2008/09
)
4
,
pp. 15-37
Persistent link: https://www.econbiz.de/10003855240
Saved in:
6
Weathervanes or signposts? Constructs or philosophy? : scrutinizing and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate b...
Balmer, John M. T.
- In:
Contemplating corporate marketing, identity and …
,
(pp. 3-35)
.
2010
Persistent link: https://www.econbiz.de/10008658063
Saved in:
7
Contemplating corporate marketing, identity and communication
Podnar, Klement
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008658179
Saved in:
8
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
9
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
Saved in:
10
Corporate marketing myopia and the inexorable rise of a corporate marketing logic : perspectives from identity-based views of the firm
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1329-1352
Persistent link: https://www.econbiz.de/10009378693
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