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Impacts of category management and brand management from a retailer's perspective
Bandyopadhyay, Subir - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 125-137). 1996
Persistent link: https://www.econbiz.de/10001319632
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Investigating quality perceptions of international services by Chinese consumers
Bandyopadhyay, Subir - In: Thunderbird international business review 58 (2016) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10011503392
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Thinking critically about critical thinking : assessing critical thinking of business students using multiple measures
Bandyopadhyay, Subir; Szostek, Jana - In: Journal of education for business 94 (2019) 4, pp. 259-270
Persistent link: https://www.econbiz.de/10012201222
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Contemporary issues in social media marketing
Rishi, Bikramjit (ed.); Bandyopadhyay, Subir (ed.) - 2018
Cover -- Half Title -- Title Page -- Copyright Page -- Dedication Page -- Table of Contents -- List of Figures -- List of Tables -- Acknowledgements -- Preface -- Chapter 1 Citizen relationship management by the Government of India through social media channels -- Introduction -- Review of the...
Persistent link: https://www.econbiz.de/10011839940
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A dynamic model of cross-category competition : theory, tests and applications
Bandyopadhyay, Subir - In: Journal of retailing 85 (2009) 4, pp. 468-479
Persistent link: https://www.econbiz.de/10003930086
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Do quality perceptions of health and social services vary for different ethnic groups? : an empirical investigation
Bandyopadhyay, Subir; Pardasani, Mano - In: International journal of nonprofit & voluntary sector … 16 (2011) 1, pp. 99-114
Persistent link: https://www.econbiz.de/10009670531
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Measuring the impact of inter-attitudinal conflict on consumer evaluations of foreign products
Bandyopadhyay, Subir; Wongtada, Nittaya; Rice, Gillian - In: The journal of consumer marketing 28 (2011) 3, pp. 211-224
Persistent link: https://www.econbiz.de/10009230991
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The profit benefits of bundle pricing of complementary products
Yan, Ruiliang; Bandyopadhyay, Subir - In: Journal of retailing and consumer services 18 (2011) 4, pp. 355-361
Persistent link: https://www.econbiz.de/10009232566
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Developing and validating AFFINITY : a new scale to measure consumer affinity toward foreign countries
Wongtada, Nittaya; Rice, Gillian; Bandyopadhyay, Subir - In: Journal of international consumer marketing 24 (2012) 3, pp. 147-167
Persistent link: https://www.econbiz.de/10009566969
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Key success requirements for online brand management
Bandyopadhyay, Subir; Serjak, Rosemary - 2006
Persistent link: https://www.econbiz.de/10003195481