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Brand management
38
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Bang, Nguyen
Esch, Franz-Rudolf
169
Burmann, Christoph
127
Baumgarth, Carsten
91
Bruhn, Manfred
84
Pelsmacker, Patrick de
81
Kaiser, Harry M.
76
Gierl, Heribert
75
Melewar, T. C.
75
Huber, Frank
71
Meffert, Heribert
71
Eisend, Martin
69
Keller, Kevin Lane
65
Bauer, Hans H.
63
Phau, Ian
58
Taylor, Charles Raymond
51
Ahlert, Dieter
49
Tomczak, Torsten
49
Balmer, John M. T.
46
Anderson, Simon P.
45
De Chernatony, Leslie
45
Septianto, Felix
45
Dens, Nathalie
44
Langner, Tobias
41
Loureiro, Sandra Maria Correia
41
Romaniuk, Jenni
41
Wiedmann, Klaus-Peter
40
Diehl, Sandra
39
Wilbur, Kenneth C.
39
Kind, Hans Jarle
38
Merrilees, Bill
38
Pepels, Werner
38
Mueller, Barbara
37
Okazaki, Shintaro
37
Schmidt, Holger J.
37
Aaker, David A.
36
Pitt, Leyland F.
36
Fournier, Susan
35
Dahlén, Micael
34
Ind, Nicholas
34
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International studies of management and organization
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4
The marketing review
4
Asia-Pacific journal of business administration
3
Journal of strategic marketing
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
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Analyzing the cultural diversity of consumers in the global marketplace
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Business ethics quarterly : the journal of the Society for Business Ethics
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
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International journal of hospitality management
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ECONIS (ZBW)
38
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1
A framework of brand strategy and the "glocalization" approach : the case of Indonesia
Japutra, Arnold
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 101-125)
.
2015
Persistent link: https://www.econbiz.de/10011396901
Saved in:
2
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
3
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
4
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
5
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
6
What's in a university logo? : building commitment in higher education
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 137-152
Persistent link: https://www.econbiz.de/10011459513
Saved in:
7
Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
8
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
9
Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011471640
Saved in:
10
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
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