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Corporate reputation
17
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17
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8
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Öffentlichkeitsarbeit
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6
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Bang, Nguyen
Melewar, T. C.
47
Freeman, R. Edward
46
Balmer, John M. T.
39
Schaltegger, Stefan
34
Harrison, Jeffrey S.
33
Schwaiger, Manfred
33
Epstein, Marc J.
32
Ukko, Juhani
31
Sarkis, Joseph
27
Gleich, Ronald
26
Saunila, Minna
26
Smith, N. Craig
25
Vrontis, Demetris
25
Wicks, Andrew C.
25
Barnett, Michael L.
24
Foroudi, Pantea
24
Lueg, Rainer
24
Zhu, Joe
24
Gunasekaran, Angappa
23
Günther, Edeltraud
23
Hofmann, Christian
22
Sloof, Randolph
22
Eling, Martin
21
Jääskeläinen, Aki
21
Lindgreen, Adam
21
Wiedmann, Klaus-Peter
21
Courty, Pascal
20
Crowther, David
20
Marschke, Gerald
20
Pekkola, Sanna
20
Phillips, Robert
20
Sachs, Sybille
20
Abdel-Maksoud, Ahmed
19
Fassin, Yves
19
Praag, Mirjam van
19
Svensson, Göran
19
Van Wassenhove, Luk N.
19
Guirguis, Michel
18
Podnar, Klement
18
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International studies of management and organization
5
Qualitative market research : an international journal
4
Journal of marketing communications
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
International journal of contemporary hospitality management
1
International journal of hospitality management
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1
Corporate reputation
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011734672
Saved in:
2
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
3
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
4
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
5
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
Saved in:
6
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
7
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
8
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
9
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
10
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
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