//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bang, Nguyen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A service perspective on IBM's...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
38
Markenführung
38
Consumer behaviour
21
Konsumentenverhalten
21
Brand image
20
Markenimage
20
Brand
13
Markenartikel
13
Corporate reputation
8
Firmenimage
8
Higher education institution
7
Hochschule
7
Brand architecture
6
Markenarchitektur
6
Beziehungsmarketing
5
Relationship marketing
5
Social Web
5
Social web
5
Brand reputation
4
Marketing management
4
Marketingmanagement
4
Brand loyalty
3
Customer satisfaction
3
Internet marketing
3
Kundenzufriedenheit
3
Online-Marketing
3
Place marketing
3
Reputation
3
Standortmarketing
3
Strategic management
3
Strategisches Management
3
Asia
2
Asien
2
Brand trust
2
Branding
2
Confidence
2
Corporate Social Responsibility
2
Corporate branding
2
Corporate culture
2
Corporate social responsibility
2
more ...
less ...
Online availability
All
Undetermined
28
Type of publication
All
Article
35
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
35
Aufsatz in Zeitschrift
35
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
38
Author
All
Bang, Nguyen
Esch, Franz-Rudolf
140
Burmann, Christoph
133
Baumgarth, Carsten
94
Bruhn, Manfred
88
Meffert, Heribert
80
Huber, Frank
74
Melewar, T. C.
73
Keller, Kevin Lane
68
Ahlert, Dieter
63
De Chernatony, Leslie
55
Sattler, Henrik
55
Tomczak, Torsten
46
Balmer, John M. T.
45
Bauer, Hans H.
45
Loureiro, Sandra Maria Correia
42
Gallouj, Fai͏̈z
41
Mattoo, Aaditya
41
Rahman, Zillur
41
Wiedmann, Klaus-Peter
41
Fournier, Susan
40
Phau, Ian
40
Merrilees, Bill
38
Schmidt, Holger J.
37
Ind, Nicholas
36
Corsten, Hans
35
Kaiser, Ulrich
35
Foroudi, Pantea
34
Ko, Eunju
33
Romaniuk, Jenni
33
Strebinger, Andreas
33
Uggla, Henrik
33
Herrmann, Andreas
32
Rubalcaba-Bermejo, Luis
32
MacInnis, Deborah J.
31
Cuadrado Roura, Juan R.
30
Daniels, Peter W.
30
Kernstock, Joachim
30
Völckner, Franziska
30
Aaker, David A.
29
more ...
less ...
Published in...
All
International studies of management and organization
4
Journal of business research : JBR
4
The marketing review
4
Asia-Pacific journal of business administration
3
Journal of strategic marketing
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
The Routledge companion to contemporary brand management
1
The international journal of bank marketing : IJBM
1
The journal of asset management
1
more ...
less ...
Source
All
ECONIS (ZBW)
38
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
2
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
3
The impact of
brand
logo identification and
brand
logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
4
Consumer-based chain restaurant
brand
equity,
brand
reputation, and
brand
trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
5
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
6
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
7
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
8
The
brand
likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
9
The dark side of
brand
attachment : a conceptual framework of
brand
attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
10
Consumer-based virtual
brand
personality (CBVBP), customer satisfaction and
brand
loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->