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Consumer behaviour
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Bang, Nguyen
Bruhn, Manfred
189
Huber, Frank
180
Esch, Franz-Rudolf
167
Bauer, Hans H.
163
Burmann, Christoph
163
Homburg, Christian
150
Herrmann, Andreas
139
Han, Heesup
132
Wiedmann, Klaus-Peter
132
Belk, Russell W.
120
Mattila, Anna S.
116
Phau, Ian
115
Sheth, Jagdish N.
106
Grunert, Klaus G.
102
Kumar, V.
102
Baumgarth, Carsten
98
Gierl, Heribert
98
Verhoef, Peter C.
96
Dwivedi, Yogesh Kumar
93
Melewar, T. C.
92
Walsh, Gianfranco
90
Meffert, Heribert
89
Grewal, Dhruv
88
Khare, Arpita
85
Lusk, Jayson L.
85
Foxall, Gordon R.
84
Loureiro, Sandra Maria Correia
83
Tomczak, Torsten
82
Usman, Osly
80
Ahlert, Dieter
77
Thaichon, Park
77
Kreutzer, Ralf T.
76
Keller, Kevin Lane
75
Paul, Justin
75
Pelsmacker, Patrick de
75
Skiera, Bernd
74
Vrontis, Demetris
74
Rajagopal
73
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73
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72
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The marketing review
6
Journal of strategic marketing
5
International studies of management and organization
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Qualitative market research : an international journal
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Asia-Pacific journal of business administration
3
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International journal of contemporary hospitality management
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of global marketing
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Journal of marketing for higher education
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1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
The Routledge companion to contemporary brand management
1
The journal of asset management
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The journal of consumer marketing
1
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ECONIS (ZBW)
71
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1
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
2
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
3
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
4
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
5
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
6
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
7
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
8
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
9
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
10
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
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