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Implications of brand communit...
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Bang, Nguyen
Burmann, Christoph
119
Huber, Frank
64
Esch, Franz-Rudolf
57
Loureiro, Sandra Maria Correia
54
Keller, Kevin Lane
52
Sattler, Henrik
52
Bauer, Hans H.
50
Bruhn, Manfred
49
De Chernatony, Leslie
48
Phau, Ian
47
Dwivedi, Yogesh Kumar
45
Melewar, T. C.
42
Baumgarth, Carsten
38
Romaniuk, Jenni
38
Wiedmann, Klaus-Peter
37
Fairlie, Robert W.
36
Kuchler, Theresa
35
Stroebel, Johannes
35
Fournier, Susan
34
Ko, Eunju
34
Pitt, Leyland F.
34
Füller, Johann
33
Han, Heesup
33
Herrmann, Andreas
33
Meffert, Heribert
33
Qiu, Liangfei
33
Usman, Osly
33
Pelsmacker, Patrick de
32
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31
Foroudi, Pantea
31
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31
Law, Chun Hung Roberts
31
Diamantopoulos, Adamantios
30
Veloutsou, Cleopatra
30
Whinston, Andrew B.
30
Bailey, Michael
29
Christodoulides, George
29
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29
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Qualitative market research : an international journal
4
Journal of business research : JBR
3
Journal of strategic marketing
3
Asia-Pacific journal of business administration
2
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2
The journal of brand management : an international journal
2
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2
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International studies of management and organization
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Journal of global marketing
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ECONIS (ZBW)
31
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1
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
2
Consumer-based virtual
brand
personality (CBVBP), customer satisfaction and
brand
loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
3
Smartwatches : accessory or tool? : the driving force of visibility and usefulness
Krey, Nina
;
Rauschnabel, Philipp A.
;
Chuah, Stephanie
; …
-
2016
Persistent link: https://www.econbiz.de/10011564225
Saved in:
4
Impact of perceived social media marketing activities on
brand
and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
5
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
6
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
7
The impact of
brand
logo identification and
brand
logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
8
Consumer-based chain restaurant
brand
equity,
brand
reputation, and
brand
trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
9
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
10
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
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