//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bang, Nguyen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Relationship marketing and mic...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
38
Markenführung
38
Consumer behaviour
34
Konsumentenverhalten
34
Beziehungsmarketing
23
Relationship marketing
23
Brand image
20
Markenimage
20
Brand
13
Markenartikel
13
Customer satisfaction
11
Kundenzufriedenheit
11
Corporate reputation
10
Firmenimage
10
Einzelhandel
8
Retail trade
8
Higher education institution
7
Hochschule
7
Brand architecture
6
Confidence
6
Markenarchitektur
6
Marketing management
6
Marketingmanagement
6
Social Web
6
Social web
6
Vertrauen
6
Dienstleistungsqualität
5
Gerechtigkeit
5
Justice
5
Marketing
5
Service quality
5
Asien
4
Brand reputation
4
Internet marketing
4
Malaysia
4
Online retailing
4
Online-Handel
4
Online-Marketing
4
Asia
3
Brand loyalty
3
more ...
less ...
Online availability
All
Undetermined
37
Type of publication
All
Article
57
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
55
Aufsatz in Zeitschrift
55
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
1
Case study
1
Fallstudie
1
Fallstudiensammlung
1
more ...
less ...
Language
All
English
62
Author
All
Bang, Nguyen
Bruhn, Manfred
332
Meffert, Heribert
297
Kotler, Philip
231
Homburg, Christian
170
Burmann, Christoph
161
Esch, Franz-Rudolf
160
Huber, Frank
154
Pepels, Werner
137
Bauer, Hans H.
134
Wiedmann, Klaus-Peter
121
Baumgarth, Carsten
107
Kumar, V.
107
Ahlert, Dieter
102
Herrmann, Andreas
97
Tomczak, Torsten
96
Irwin, Scott H.
94
Keller, Kevin Lane
92
Belz, Christian
91
Melewar, T. C.
88
Fritz, Wolfgang
76
Sheth, Jagdish N.
76
Verhoef, Peter C.
74
Han, Heesup
70
Kaiser, Harry M.
69
Kleinaltenkamp, Michael
67
Kreutzer, Ralf T.
67
Sattler, Henrik
66
Kirchgeorg, Manfred
65
Diller, Hermann
63
Reinecke, Sven
63
Stauss, Bernd
63
Wilson, William W.
62
Good, Darrel L.
61
Townsend, Robert M.
60
Menkhoff, Lukas
58
Warr, Peter George
57
Meyer, Anton
56
Swoboda, Bernhard
56
Vrontis, Demetris
56
more ...
less ...
Institution
All
Springer-Verlag GmbH
1
Published in...
All
The marketing review
7
International studies of management and organization
4
Journal of business research : JBR
4
Journal of strategic marketing
4
Asia-Pacific journal of business administration
3
Marketing intelligence & planning
3
Ethical and social marketing in Asia : incorporating fairness management
2
Technological forecasting & social change : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of brand management : an international journal
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business process management journal
1
Corporate reputation review : an international journal
1
Electronic markets : the international journal on networked business
1
Elsevier Asian studies series
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information technology and management
1
International journal of contemporary hospitality management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of targeting, measurement and analysis for marketing
1
Journal of vacation marketing : an international journal
1
The Routledge companion to contemporary brand management
1
The journal of asset management
1
The journal of consumer marketing
1
The journal of services marketing
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
62
Showing
1
-
10
of
62
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of
brand
logo identification and
brand
logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
2
The dark side of
brand
attachment : a conceptual framework of
brand
attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
3
Consumer-based virtual
brand
personality (CBVBP), customer satisfaction and
brand
loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
4
Place-based
brand
experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
5
Measuring customer based place
brand
equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
6
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
7
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
8
Consumer-based chain restaurant
brand
equity,
brand
reputation, and
brand
trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
9
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
10
Five areas to advance
branding
theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->