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Consumer behaviour
41
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Brand management
38
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25
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25
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English
64
Author
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Bang, Nguyen
Esch, Franz-Rudolf
163
Burmann, Christoph
156
Huber, Frank
150
Bauer, Hans H.
128
Belk, Russell W.
120
Han, Heesup
120
Phau, Ian
112
Herrmann, Andreas
111
Mattila, Anna S.
108
Wiedmann, Klaus-Peter
105
Grunert, Klaus G.
102
Baumgarth, Carsten
97
Gierl, Heribert
94
Melewar, T. C.
88
Bruhn, Manfred
86
Dwivedi, Yogesh Kumar
86
Lusk, Jayson L.
85
Foxall, Gordon R.
83
Sheth, Jagdish N.
83
Loureiro, Sandra Maria Correia
82
Khare, Arpita
79
Usman, Osly
79
Walsh, Gianfranco
75
Grewal, Dhruv
74
Keller, Kevin Lane
74
Septianto, Felix
73
Meffert, Heribert
72
Paul, Justin
72
Bagozzi, Richard P.
71
Bruwer, Johan
71
Verhoef, Peter C.
71
Agarwal, Sumit
70
Rajagopal
70
Laroche, Michel
69
Tomczak, Torsten
69
Wansink, Brian
69
Nayga, Rodolfo M.
68
Ko, Eunju
67
Stavins, Joanna
66
Pelsmacker, Patrick de
65
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The marketing review
6
International studies of management and organization
4
Journal of business research : JBR
4
Qualitative market research : an international journal
4
Asia-Pacific journal of business administration
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
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3
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2
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2
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2
Analyzing the cultural diversity of consumers in the global marketplace
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business process management journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of service theory and practice : JSTP
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
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The Routledge companion to contemporary brand management
1
The journal of asset management
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The journal of consumer marketing
1
The service industries journal
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ECONIS (ZBW)
64
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1
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
2
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
3
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
4
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
5
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
6
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
7
Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
8
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
9
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
10
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
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