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Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh; Bang, Nguyen; Melewar, T. C. - In: International journal of internet marketing and … 12 (2018) 3, pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
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Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong; Bang, Nguyen; Sharifah Faridah Syed Alwi - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
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Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho; Bang, Nguyen; Lee, Timothy J. - In: International journal of hospitality management 50 (2015), pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
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Five areas to advance branding theory and practice
Melewar, T. C.; Bang, Nguyen - In: The journal of brand management : an international journal 21 (2014) 9, pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
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An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen; Choudhury, Musfiq Mannan; Melewar, T. C. - In: Journal of strategic marketing 23 (2015) 2, pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
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The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon; Bang, … - In: The marketing review 14 (2014) 3, pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
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Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan; Chen, Cheng-Hao Steve; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
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The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold; Keni, Keni; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
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Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
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Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929