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Consumer behaviour
41
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Brand management
38
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25
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25
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62
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Bang, Nguyen
Esch, Franz-Rudolf
167
Burmann, Christoph
160
Huber, Frank
151
Han, Heesup
122
Bauer, Hans H.
119
Belk, Russell W.
117
Phau, Ian
110
Mattila, Anna S.
108
Herrmann, Andreas
107
Grunert, Klaus G.
102
Wiedmann, Klaus-Peter
100
Baumgarth, Carsten
97
Gierl, Heribert
96
Bruhn, Manfred
89
Melewar, T. C.
86
Lusk, Jayson L.
85
Sheth, Jagdish N.
85
Meffert, Heribert
84
Foxall, Gordon R.
83
Khare, Arpita
80
Keller, Kevin Lane
78
Usman, Osly
78
Loureiro, Sandra Maria Correia
76
Sattler, Henrik
72
Bagozzi, Richard P.
71
Bruwer, Johan
71
Grewal, Dhruv
70
Laroche, Michel
70
Septianto, Felix
70
Ahlert, Dieter
69
Dwivedi, Yogesh Kumar
69
Nayga, Rodolfo M.
69
Tomczak, Torsten
69
Wansink, Brian
68
Agarwal, Sumit
67
Paul, Justin
67
Pelsmacker, Patrick de
67
Rajagopal
67
Stavins, Joanna
67
Verhoef, Peter C.
67
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The marketing review
6
International studies of management and organization
4
Journal of business research : JBR
4
Asia-Pacific journal of business administration
3
Marketing intelligence & planning
3
Qualitative market research : an international journal
3
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2
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1
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1
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International journal of contemporary hospitality management
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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1
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
2
The dark side of
brand
attachment : a conceptual framework of
brand
attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
3
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
4
The impact of
brand
logo identification and
brand
logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
5
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
6
The
brand
likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
7
Consumer-based chain restaurant
brand
equity,
brand
reputation, and
brand
trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
8
Responsible brands vs active brands? : an examination of
brand
personality on
brand
awareness,
brand
trust, and
brand
loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
9
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
10
Consumer-based virtual
brand
personality (CBVBP), customer satisfaction and
brand
loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
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