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Corporate identity and corporate branding

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Advancing the scholarship on corporate identity and corporate branding

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Fly me to the moon : from corporate branding orientation to retailer preference and business performance

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The state of the art on corporate reputation : a special section

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Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies

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Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section

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Consumer-based chain restaurant brand equity, brand reputation, and brand trust

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Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...

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A review of the uses of corporate reputation : different perspectives and definitions

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