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Readings in advertising and promotion strategy
Barban, Arnold M. (compiler);  … - 1968 - 1. print
Persistent link: https://www.econbiz.de/10000568359
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Advertising : Its role in modern marketing
Dunn, S. Watson; Barban, Arnold M. - 1974 - Third edition
Persistent link: https://www.econbiz.de/10002101196
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The dilemma of "integrated" advertising
Barban, Arnold M. - In: The journal of business : B 42 (1969) 4, pp. 477-496
Persistent link: https://www.econbiz.de/10001872879
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Negro and White response to advertising stimuli
Barban, Arnold M.; Cundiff, Edward W. - In: Journal of marketing research : JMR 1 (1964) 4, pp. 53-56
Persistent link: https://www.econbiz.de/10001872887