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The effect of deal exclusivity on consumer response to targeted price promotions : a social identification perspective
Barone, Michael J.; Roy, Tirthankar - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 78-89
Persistent link: https://www.econbiz.de/10003958612
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Does exclusivity always pay off? : exclusive price promotions and consumer response
Barone, Michael J.; Roy, Tirthankar - In: Journal of marketing 74 (2010) 2, pp. 121-132
Persistent link: https://www.econbiz.de/10003995127
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When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.; Lyle, Keith B.; Winterich, Karen Page - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
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Effects of pharmaceutical promotion : a review and assessment
Dave, Dhaval - 2013
Persistent link: https://www.econbiz.de/10009726305
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The interactive effects of sales presentation, suspicion, and positive mood on salesperson evaluations and purchase intentions
DeCarlo, Thomas E.; Barone, Michael J. - In: The journal of personal selling & sales management : JPSSM 33 (2013) 1, pp. 53-66
Persistent link: https://www.econbiz.de/10009717204
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Effects of physician-directed pharmaceutical promotion on prescription behaviors : longitudinal evidence
Datta, Anusua; Dave, Dhaval - 2013
Persistent link: https://www.econbiz.de/10010210731
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Effects of physician-directed pharmaceutical promotion on prescription behaviors : longitudinal evidence
Datta, Anusua; Dave, Dhaval - In: Health economics 26 (2017) 4, pp. 450-468
Persistent link: https://www.econbiz.de/10011815606