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Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products : evidence from Vietnam

Nguyen, Tho D.; Nguyen, Trang T. M.; Barrett, Nigel J. - In: Journal of consumer behaviour : an international … 7 (2008) 1, pp. 88-100

Persistent link: https://www.econbiz.de/10003693164

Brand loyalty in emerging markets

Nguyen, Tho D.; Barrett, Nigel J.; Miller, Kenneth E. - In: Marketing intelligence & planning 29 (2011) 3, pp. 222-232

Persistent link: https://www.econbiz.de/10009156895

Using signals to initiate importer-exporter relationships : evidence from Vietnamese importers

Nguyen, Mai T. T.; Barrett, Nigel J.; Nguyen, Tho D. - In: Journal of business-to-business marketing 21 (2014) 2, pp. 111-122

Persistent link: https://www.econbiz.de/10010382575

Information internalisation and internationalisation--Evidence from Vietnamese firms

Nguyen, Tho D.; Barrett, Nigel J.; Fletcher, Richard - In: International Business Review 15 (2006) 6, pp. 682-701

Previous research on internationalisation has mainly focused on the collection and use of information. In this article we examine the role of information internalisation in international business activities of Vietnamese firms. A theoretical model incorporating key antecedents and outcomes of...

Persistent link: https://www.econbiz.de/10009217103

The Knowledge-Creating Role of the Internet in International Business: Evidence from Vietnam

Nguyen, Tho D.; Barrett, Nigel J. - In: Journal of international marketing 14 (2006) 2, pp. 116

Persistent link: https://www.econbiz.de/10007257197

Brand loyalty in emerging markets

Nguyen, Tho D.; Barrett, Nigel J.; Miller, Kenneth E. - In: Marketing intelligence & planning 29 (2011) 3, pp. 222-233

Persistent link: https://www.econbiz.de/10009014539

Information internalisation and internationalisation—Evidence from Vietnamese firms

Nguyen, Tho D.; Barrett, Nigel J.; Fletcher, Richard - In: International business review : the official journal of … 15 (2006) 6, pp. 682-701

Persistent link: https://www.econbiz.de/10007384993