Similar Search Results

Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage

Porcu, Lucia; Barrio-García, Salvador del; … - In: Bridging the gap between advertising academia and practice, (pp. 281-295). 2017

Persistent link: https://www.econbiz.de/10011540401

Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach

Muñoz-Leiva, Francisco; Porcu, Lucia; Barrio-García, … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 678-701

Persistent link: https://www.econbiz.de/10011547711

The quality of Internet-user recall : a comparative analysis by online sales-promotion types

Crespo-Almendros, Esmeralda; Barrio-García, Salvador del - In: Journal of advertising research 54 (2014) 1, pp. 56-70

Persistent link: https://www.econbiz.de/10010354587

Value co-creation in ecotourism : finding solutions in a digital era

Hernández-López, Laura; Barrio-García, Salvador del - In: Journal of business 10 (2018) 1, pp. 38-51

Persistent link: https://www.econbiz.de/10012131490

A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries

Barrio-García, Salvador del; Kamakura, Wagner A.; … - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 1-15

Persistent link: https://www.econbiz.de/10011997970

A review of psycho- vs. socio-linguistics theories : an application to marketing research

Alcántara-Pilar, Juan Miguel; Barrio-García, Salvador del - In: Analyzing the cultural diversity of consumers in the …, (pp. 227-255). 2015

Persistent link: https://www.econbiz.de/10011396940

The moderating role of language on perceived risk and information-processing online

Alcántara-Pilar, Juan Miguel; Barrio-García, Salvador del - In: Analyzing the cultural diversity of consumers in the …, (pp. 320-345). 2015

Persistent link: https://www.econbiz.de/10011396958

Novice and expert Internet users : influence of price discounts on attitude toward the banner and website

Crespo-Almendros, Esmeralda; Barrio-García, Salvador del - In: The international journal of management science and … (2015) 15, pp. 28-45

Due to the increasing number of promotional banners hosted on websites, it is important to study how the use of price discounts may affect attitudes toward the banner and the website, and how this effect may vary depending on the user's experience of the Internet. This paper endeavors to fill...

Persistent link: https://www.econbiz.de/10010503615

Analyzing the cultural diversity of consumers in the global marketplace

Alcantara-Pilar, Juan Miguel (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011305438

Analyzing the cultural diversity of consumers in the global marketplace

Alcántara-Pilar, Juan Miguel (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011305472