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B2B brand definition : understanding the role of brands in business and consumer markets
Pförtsch, Waldemar A.; Linder, Christian; Beuk, Frederik; … - 2007
Persistent link: https://www.econbiz.de/10009574228
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Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris; Fastoso, Fernando; Gierl, Heribert - In: Journal of business research : JBR 102 (2019), pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
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Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq; Raza, Ali; Bartikowski, Boris; … - In: Journal of business research : JBR 166 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
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Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality
Hamzaoui-Essoussi, Leila; Merunka, Dwight; Bartikowski, … - In: Journal of business research : JBR 64 (2011) 9, pp. 973-978
Persistent link: https://www.econbiz.de/10009241407
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Should all firms adapt websites to international audiences?
Bartikowski, Boris; Singh, Nitish - In: Journal of business research : JBR 67 (2014) 3, pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
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The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando; Bartikowski, Boris; Wang, Siqi - In: Psychology & marketing 35 (2018) 7, pp. 522-532
Persistent link: https://www.econbiz.de/10011970134
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"Seeing is being" : consumer culture and the positioning of premium cars in China
Bartikowski, Boris; Cleveland, Mark - In: Journal of business research : JBR 77 (2017), pp. 195-202
Persistent link: https://www.econbiz.de/10011729911
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 103 (2019), pp. 232-239
Persistent link: https://www.econbiz.de/10012104211