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More on luxury anti-laws of marketing
Bastien, Vincent; Kapferer, Jean-Noël - In: Luxury marketing : a challenge for theory and practice, (pp. 19-34). 2013
Persistent link: https://www.econbiz.de/10009667686
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël; Bastien, Vincent - 2009
Persistent link: https://www.econbiz.de/10003739843
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The specificity of luxury management : turning marketing upside down
Kapferer, Jean-Noël; Bastien, Vincent - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 311-322
Persistent link: https://www.econbiz.de/10003847248
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël; Bastien, Vincent - 2009
Persistent link: https://www.econbiz.de/10004926077
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Luxe oblige
Bastien, Vincent; Kapferer, Jean-Noël - 2009 - 2. tirage
Persistent link: https://www.econbiz.de/10004929154
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël; Bastien, Vincent - 2012 - 2. ed.
Persistent link: https://www.econbiz.de/10009623746
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël; Bastien, Vincent - 2012 - 2. [completely rev. and updated] ed.
Persistent link: https://www.econbiz.de/10009581565