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Method supplied investigation of customer loyalty in the automotive industry : results of a causal analytical study
Bauer, Hans H. - In: Customer retention in the automotive industry : …, (pp. 167-213). 1997
Persistent link: https://www.econbiz.de/10001299161
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Design of lines as a product-policy variant to retain customers in the automotive industry
Bauer, Hans H.; Huber, Frank; Keller, Thomas - In: Customer retention in the automotive industry : …, (pp. 67-92). 1997
Persistent link: https://www.econbiz.de/10001299165
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Messung und Konsequenzen von Servicequalität im E-Commerce : eine empirische Analyse am Beispiel des Internet-Banking
Bauer, Hans H.; Falk, Tomas; Hammerschmidt, Maik - In: Dienstleistungsmarketing, (pp. 45-57). 2004
Persistent link: https://www.econbiz.de/10002208776
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Differences in the export profiles among users of export marketing research : evidence from two European countries
Diamantopoulos, Adamantios - In: Europe's challenges : economic efficiency and social …, (pp. 395-418). 1996
Persistent link: https://www.econbiz.de/10001292629
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Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H. - In: Automobilmarktforschung : Nutzenorientierung von …, (pp. 119-132). 1996
Persistent link: https://www.econbiz.de/10001293677
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PREFSIM : ein Entscheidungsunterstützungssystem zur Optimierung des Preis-/Leistungsverhältnisses bei der PKW-Entwicklung
Bauer, Hans H. - In: Automobilmarktforschung : Nutzenorientierung von …, (pp. 67-78). 1996
Persistent link: https://www.econbiz.de/10001293679
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Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan; Diamantopoulos, Adamantios - 2009
Persistent link: https://www.econbiz.de/10003794200
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios (ed.); Wagner, Udo (honouree);  … - 2012
Persistent link: https://www.econbiz.de/10009620589
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Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan; Diamantopoulos, Adamantios - 2007
Persistent link: https://www.econbiz.de/10003538156
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The effect of pretest method on error detection rates : experimental evidence
Reynolds, Nina; Diamantopoulos, Adamantios - 2007
Persistent link: https://www.econbiz.de/10003540315