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The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang; Behl, Abhishek; Guzman, Francisco; … - In: International marketing review 40 (2023) 1, pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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Brand positioning based on brand image-country image fit
Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
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Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine; Schmidt, Steffen; Wiedmann, Klaus-Peter; … - In: International journal of services technology and management 23 (2017) 3, pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
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Brand image and fan loyality in professional team sport : a refined model and empirical assessment
Bauer, Hans H.; Stokburger-Sauer, Nicola E.; Exler, Stefanie - In: Journal of sport management : the official journal of … 22 (2008) 2, pp. 205-226
Persistent link: https://www.econbiz.de/10003744740
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Der Aufbau einer Markenpersönlichkeit als Herausforderung des Markenmanagements : eine empirische Untersuchung anhand der Kosmetikbranche
Wiedmann, Klaus-Peter; Bachmann, Frank; Schmitz, Miriam - 2008
Persistent link: https://www.econbiz.de/10003847046
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Cultural brands from emerging markets : brand image across host and home countries
Guzman, Francisco; Paswan, Audesh K. - In: Journal of international marketing 17 (2009) 3, pp. 71-86
Persistent link: https://www.econbiz.de/10003889918
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The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria; Neumann, Marcus M.; Haber, Tobias E. - In: Psychology & marketing 28 (2011) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
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Commodity Branding : Skizzen zu einem markenwert-zentrierten Ansatz und empirische Hinweise zu dessen erfolgreicher Umsetzung
Wiedmann, Klaus-Peter; Ludewig, Dirk - In: Commodity Marketing : Grundlagen, Besonderheiten, …, (pp. 81-114). 2011
Persistent link: https://www.econbiz.de/10008701320
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Image feedback effects of brand extensions : evidence from a longitudinal field study
Völckner, Franziska; Sattler, Henrik; Kaufmann, Gwen - In: Marketing letters : a journal of research in marketing 19 (2008) 2, pp. 109-124
Persistent link: https://www.econbiz.de/10003703917