//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~person:"Guzman, Francisco"
~person:"Sattler, Henrik"
~source:"econis"
~subject:"Advertising effects"
~subject:"Customer service"
~subject:"Markenimage"
~subject:"Marketing management"
~subject:"Schätzung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand morphing across Wal-Mart...
Similar by subject
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Customer service
Markenimage
Marketing management
Schätzung
Brand management
52
Markenführung
52
Brand image
46
Consumer behaviour
35
Konsumentenverhalten
35
Brand
25
Markenartikel
25
Beziehungsmarketing
13
Relationship marketing
13
Deutschland
12
Germany
12
Werbewirkung
11
Brand equity
7
Erfolgsfaktor
7
Success factor
7
Markenpolitik
6
Personality psychology
6
Persönlichkeitspsychologie
6
Social Web
6
Social web
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Designation of origin
5
Einzelhandel
5
Herkunftsbezeichnung
5
Internet marketing
5
Online-Marketing
5
Retail trade
5
Brand loyalty
4
Celebrity endorsement
4
Celebrity-Werbung
4
Estimation
4
Handelsmarke
4
Markentreue
4
Marketingmanagement
4
Measurement
4
Messung
4
more ...
less ...
Online availability
All
Undetermined
33
Type of publication
All
Article
47
Book / Working Paper
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Aufsatzsammlung
Thesis
Article in journal
47
Graue Literatur
11
Non-commercial literature
11
Arbeitspapier
10
Working Paper
10
Aufsatz im Buch
7
Book section
7
Hochschulschrift
3
Lehrbuch
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
35
German
17
Author
All
Bauer, Hans H.
Guzman, Francisco
Sattler, Henrik
Melewar, T. C.
36
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
28
Bang, Nguyen
27
Phau, Ian
25
Romaniuk, Jenni
22
Foroudi, Pantea
21
Han, Heesup
21
Ko, Eunju
21
Japutra, Arnold
20
Gierl, Heribert
19
Pelsmacker, Patrick de
19
Burmann, Christoph
18
Christodoulides, George
18
Gupta, Suraksha
18
Keller, Kevin Lane
18
Merrilees, Bill
18
Fetscherin, Marc
17
Gil Saura, Irene
17
King, Ceridwyn
17
Paul, Justin
17
Sarkar, Abhigyan
17
Dens, Nathalie
16
Ekinci, Yuksel
16
Esch, Franz-Rudolf
16
Rahman, Zillur
16
Sreejesh, S.
16
Veloutsou, Cleopatra
16
Khan, Imran
15
Wong, IpKin Anthony
15
Šerić, Maja
15
De Chernatony, Leslie
14
Kumar, Vikas
14
Pike, Steven
14
O'Cass, Aron
13
Pitt, Leyland F.
13
Sarkar, Juhi Gahlot
13
more ...
less ...
Published in...
All
The journal of product & brand management
9
Journal of business research : JBR
6
Die Betriebswirtschaft : DBW
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business economics : JBE
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Schmalenbach business review : sbr
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Handelsforschung
1
International marketing review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Management von Forschung, Entwicklung und Innovation
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
SpringerLink / Bücher
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
52
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
2
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
3
Intellectual capital through the eyes of the consumer
Nguyen, Thuy D.
;
Dadzie, Charlene
;
Davari, Arezoo
; …
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 554-566
Persistent link: https://www.econbiz.de/10011481781
Saved in:
4
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
5
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
6
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
7
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
8
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
9
The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
Saved in:
10
The impact of corporate social responsibility on brand equity : consumer responses to two types of fit
Guzman, Francisco
;
Davis, Donna
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 435-446
Persistent link: https://www.econbiz.de/10011778290
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->