//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~person:"Guzman, Francisco"
~person:"Sattler, Henrik"
~subject:"Advertising effects"
~subject:"Einzelhandel"
~subject:"Markenimage"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand morphing across Wal-Mart...
Similar by subject
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Einzelhandel
Markenimage
Marketing management
Brand management
88
Markenführung
88
Brand image
67
Consumer behaviour
50
Konsumentenverhalten
50
Brand
34
Markenartikel
34
Deutschland
31
Germany
30
Markenpolitik
19
Werbewirkung
19
Beziehungsmarketing
17
Relationship marketing
17
Erfolgsfaktor
14
Success factor
14
Theorie
13
Theory
13
Brand equity
8
Social Web
8
Social web
8
Designation of origin
7
Estimation
7
Handelsmarke
7
Herkunftsbezeichnung
7
Measurement
7
Messung
7
Personality psychology
7
Persönlichkeitspsychologie
7
Retail trade
7
Schätzung
7
Store brand
7
Brand extension
6
Celebrity endorsement
6
Celebrity-Werbung
6
Internet
6
Markentransfer
6
Corporate Social Responsibility
5
more ...
less ...
Online availability
All
Undetermined
34
Free
3
Type of publication
All
Article
60
Book / Working Paper
23
Type of publication (narrower categories)
All
Article in journal
48
Aufsatz in Zeitschrift
48
Graue Literatur
11
Non-commercial literature
11
Arbeitspapier
10
Working Paper
10
Aufsatz im Buch
8
Book section
8
Hochschulschrift
4
Thesis
4
Aufsatzsammlung
2
Bibliografie enthalten
2
Bibliography included
2
Lehrbuch
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
45
German
37
Undetermined
1
Author
All
Bauer, Hans H.
Guzman, Francisco
Sattler, Henrik
Burmann, Christoph
101
Swoboda, Bernhard
55
Grewal, Dhruv
50
Schramm-Klein, Hanna
47
Esch, Franz-Rudolf
46
Städtler, Arno
46
Pantano, Eleonora
44
Huber, Frank
43
Keller, Kevin Lane
43
Melewar, T. C.
41
Rudolph, Thomas
41
Loureiro, Sandra Maria Correia
39
Bang, Nguyen
38
Zentes, Joachim
38
Morschett, Dirk
35
Phau, Ian
34
Richards, Timothy J.
34
Thurik, Adriaan R.
34
Tietz, Bruno
33
Gil Saura, Irene
32
Lachner, Josef
32
Alexander, Nicholas
30
Täger, Uwe Christian
30
Ahlert, Dieter
28
Baumgarth, Carsten
28
Diamantopoulos, Adamantios
28
Gierl, Heribert
27
Romaniuk, Jenni
27
Dawson, John A.
26
Fernie, John
26
Foroudi, Pantea
26
Raff, Horst
26
Zielke, Stephan
26
Das, Gopal
25
Gázquez-Abad, Juan Carlos
25
Hübner, Alexander
25
Ko, Eunju
25
Rajagopal
25
more ...
less ...
Institution
All
Deutschland / Bundeswehr / Universität Hamburg
1
Published in...
All
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
10
The journal of product & brand management
9
Journal of business research : JBR
6
Die Betriebswirtschaft : DBW
3
Journal of business economics : JBE
3
Schmalenbach business review : sbr
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Essays on the effects of brand names and prices on consumer behavior
2
Handelsforschung
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
SpringerLink / Bücher
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Brand management ; Vol. 3
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
European journal of marketing : EJM
1
European retail research
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Management von Forschung, Entwicklung und Innovation
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Schriften zum Marketing
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
82
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
83
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
2
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
3
Intellectual capital through the eyes of the consumer
Nguyen, Thuy D.
;
Dadzie, Charlene
;
Davari, Arezoo
; …
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 554-566
Persistent link: https://www.econbiz.de/10011481781
Saved in:
4
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
5
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
6
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
7
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
8
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
9
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
10
The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->