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The digital transformation of vertical organizational relationships
Kauffman, Robert J.; Weber, Thomas A. - In: Journal of management information systems : JMIS 35 (2018) 3, pp. 837-839
Persistent link: https://www.econbiz.de/10011955702
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Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
Bauer, Hans H. (ed.); Greipl, Erich (honouree) - 2004
Persistent link: https://www.econbiz.de/10002084359
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Relationship Marketing im Internet
Bauer, Hans H.; Grether, Mark; Leach, Mark - In: Jahrbuch der Absatz- und Verbrauchsforschung 45 (1999) 3, pp. 284-302
Persistent link: https://www.econbiz.de/10001427988
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Ansatzpunkte einer Marketingkonzeption für elektronische Handelsplattformen
Bauer, Hans H.; Hammerschmidt, Maik - In: Strategien und Trends im Handelsmanagement : …, (pp. 335-360). 2004
Persistent link: https://www.econbiz.de/10002381667
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On the performance of B2B e-markets : an analysis of organizational capabilities and market opportunities
Wang, Shan; Mao, Ji-ye; Archer, Norman P. - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 59-74
Persistent link: https://www.econbiz.de/10009730285
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The impact of business-to-business electronic marketplaces : a field study
Wang, Shan; Zheng, Shi - In: International journal of networking and virtual … 8 (2011) 3/4, pp. 224-240
Persistent link: https://www.econbiz.de/10009235672
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A study of B2B e-market in China : e-commerce process perspective
Zhao, Jing; Wang, Shan; Huang, Wilfred V. - In: Information & management : the internat. journal of … 45 (2008) 4, pp. 242-248
Persistent link: https://www.econbiz.de/10003726214
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IT-enabled transparent electronic markets : the case of the air travel industry
Granados, Nelson F.; Gupta, Alok; Kauffman, Robert J. - In: Information systems and e-business management : ISeB 5 (2007) 1, pp. 65-91
Persistent link: https://www.econbiz.de/10003400238
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Business-to-business collaboration through electronic marketplaces : an exploratory study
Wang, Shan; Archer, Norman P. - In: Journal of purchasing and supply management 13 (2007) 2, pp. 113-126
Persistent link: https://www.econbiz.de/10003549805
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Marketing für elektronische Marktplätze : Kundenakquisition - Kundenbindung - Beziehungsmarketing
Bauer, Hans H.; Hammerschmidt, Maik - 2003
Persistent link: https://www.econbiz.de/10013430047