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~person:"Bauer, Hans H."
~person:"Khan, Imran"
~person:"Sattler, Henrik"
~subject:"Markenimage"
~subject:"Marketing management"
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Brand morphing across Wal-Mart...
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Markenimage
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82
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82
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44
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Bauer, Hans H.
Khan, Imran
Sattler, Henrik
Burmann, Christoph
97
Keller, Kevin Lane
43
Melewar, T. C.
37
Esch, Franz-Rudolf
36
Huber, Frank
36
Phau, Ian
32
Loureiro, Sandra Maria Correia
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Bang, Nguyen
28
Baumgarth, Carsten
28
Diamantopoulos, Adamantios
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Romaniuk, Jenni
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Schade, Michael
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Han, Heesup
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Ko, Eunju
19
MacInnis, Deborah J.
19
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18
Meffert, Heribert
18
Merrilees, Bill
18
Sarkar, Abhigyan
18
Wiedmann, Klaus-Peter
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Christodoulides, George
17
King, Ceridwyn
17
Park, C. Whan
17
Ekinci, Yuksel
16
Gil Saura, Irene
16
Paul, Justin
16
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16
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
8
Die Betriebswirtschaft : DBW
3
Journal of business economics : JBE
3
Essays on the effects of brand names and prices on consumer behavior
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Handelsforschung
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International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of hospitality management
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Journal of business research : JBR
1
Journal of destination marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management von Forschung, Entwicklung und Innovation
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Reihe: Management-Know-how / M : praxisnah und aktuell
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Brand experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
Saved in:
2
Retail brand experience : scale development and validation
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 435-451
Persistent link: https://www.econbiz.de/10011620591
Saved in:
3
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
4
Brand image and fan loyality in professional team sport : a refined model and empirical assessment
Bauer, Hans H.
;
Stokburger-Sauer, Nicola E.
;
Exler, Stefanie
- In:
Journal of sport management : the official journal of …
22
(
2008
)
2
,
pp. 205-226
Persistent link: https://www.econbiz.de/10003744740
Saved in:
5
Aufbau und Steuerung von Dienstleistungsmarken : die Markenpersönlichkeit als Differenzierungspotenzial und Ausgangspunkt einer Vertrauensbeziehung zwischen Dienstleistungsmarke un...
Bauer, Hans H.
;
Huber, Frank
;
Heß, Silke C.
-
2007
Persistent link: https://www.econbiz.de/10003469144
Saved in:
6
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
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7
Image feedback effects of brand extensions : evidence from a longitudinal field study
Völckner, Franziska
;
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003703917
Saved in:
8
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
Saved in:
9
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
10
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
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