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~person:"Bauer, Hans H."
~person:"Rahman, Zillur"
~person:"Sattler, Henrik"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~subject:"Marketing management"
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Brand morphing across Wal-Mart...
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Advertising effects
Beziehungsmarketing
Markenimage
Marketing management
Brand management
80
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80
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61
Consumer behaviour
43
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Bauer, Hans H.
Rahman, Zillur
Sattler, Henrik
Burmann, Christoph
105
Esch, Franz-Rudolf
48
Huber, Frank
46
Keller, Kevin Lane
44
Loureiro, Sandra Maria Correia
39
Melewar, T. C.
39
Bang, Nguyen
35
Phau, Ian
34
Baumgarth, Carsten
28
Diamantopoulos, Adamantios
28
Han, Heesup
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Romaniuk, Jenni
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Gierl, Heribert
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Gil Saura, Irene
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Foroudi, Pantea
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Guzman, Francisco
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Ko, Eunju
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Schade, Michael
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De Chernatony, Leslie
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Fetscherin, Marc
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
Bruhn, Manfred
22
Christodoulides, George
22
Japutra, Arnold
22
Khan, Imran
22
MacInnis, Deborah J.
22
Usman, Osly
22
Fournier, Susan
21
Gupta, Suraksha
21
Pelsmacker, Patrick de
21
Kumar, V.
20
Das, Gopal
19
Meffert, Heribert
19
Merrilees, Bill
19
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19
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Die Betriebswirtschaft : DBW
3
Journal of business economics : JBE
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Essays on the effects of brand names and prices on consumer behavior
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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2
Journal of retailing and consumer services
2
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Marketing letters : a journal of research in marketing
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Schmalenbach business review : sbr
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The international journal of bank marketing : IJBM
2
The journal of product & brand management
2
Brand management ; Vol. 3
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Cornell hospitality quarterly : CQ
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
European journal of marketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Handelsforschung
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International journal of business excellence : IJBEX
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International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International review on public and non-profit marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
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Journal of sport management : the official journal of the North American Society of Sport Management
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Management decision : MD
1
Management von Forschung, Entwicklung und Innovation
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
75
USB Cologne (EcoSocSci)
1
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1
Retail brand experience : scale development and validation
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 435-451
Persistent link: https://www.econbiz.de/10011620591
Saved in:
2
Brand experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
Saved in:
3
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
4
Brand experience formation mechanism and its possible outcomes : a theoretical framework
Khan, Imran
;
Rahman, Zillur
- In:
The marketing review
15
(
2015
)
2
,
pp. 239-259
Persistent link: https://www.econbiz.de/10011504865
Saved in:
5
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
6
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
7
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
8
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
9
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
10
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
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