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Der Beitrag des Markenimage zur Fanloyalität : eine empirische Untersuchung am Beispiel der Klubmarken der Fußball-Bundesliga
Bauer, Hans H.; Exler, Stefanie; Sauer, Nicola E. - 2004
Persistent link: https://www.econbiz.de/10002645198
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Drivers of brand extension success
Völckner, Franziska; Sattler, Henrik - 2010
Persistent link: https://www.econbiz.de/10003924411
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Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal; Klein, Kristina; Sattler, Henrik; … - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659914
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Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal; Klein, Kristina; Sattler, Henrik; … - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659921
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An empirical analysis of brand image transfer in multiple sports sponsorships
Sattler, Henrik; Schnittka, Oliver; Völckner, Franziska - In: Quantitative marketing and marketing management : …, (pp. 517-530). 2012
Persistent link: https://www.econbiz.de/10009621551
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Turning good ideas into bad news : the effect of negative and positive sponsorship information on sponsors' brand image
Schnittka, Oliver; Sattler, Henrik; Farsky, Mario - In: Schmalenbach business review : sbr 65 (2013) 3, pp. 227-247
Persistent link: https://www.econbiz.de/10009767231
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The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.; Heinrich, Daniel; Schäfer, Daniela B. - In: Journal of business research : JBR 66 (2013) 8, pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
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Wie werden Markenimages gemessen? : eine empirische Bestandsaufnahme
Farsky, Mario; Sattler, Henrik - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 52 (2007) 2, pp. 52-55
Persistent link: https://www.econbiz.de/10003502733
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Die Wirkung irrelevanter Attribute in der Markenkommunikation
Bauer, Hans H.; Albrecht, Carmen-Maria; Neumann, Marcus M. - In: Marketing : ZFP ; journal of research and management 29 (2007) 2, pp. 73-89
Persistent link: https://www.econbiz.de/10003461573
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Marketing Performance : Messen - Analysieren - Optimieren
Bauer, Hans H.; Stokburger, Gregor; Hammerschmidt, Maik - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002934089