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Deep knowledge of B2B relationships within and across borders
Woodside, Arch G. (ed.); Baxter, Roger (ed.) - 2014
Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management...
Persistent link: https://www.econbiz.de/10012050451
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Imprinting, honeymooning, or maturing : testing three theories of how interfirm social bonding impacts suppliers' allocations of resources to business customers
Woodside, Arch G.; Baxter, Roger - In: Australasian marketing journal 23 (2015) 2, pp. 96-106
Persistent link: https://www.econbiz.de/10011338638
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Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes
Woodside, Arch G.; Baxter, Roger - In: Industrial marketing management : the international … 42 (2013) 3, pp. 382-393
Persistent link: https://www.econbiz.de/10009766115
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Case study research in business-to-business contexts : theory and methods
Woodside, Arch G.; Baxter, Roger - In: Handbook of business-to-business marketing, (pp. 680-698). 2012
Persistent link: https://www.econbiz.de/10009500108
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Deep knowledge of B2B relationships within and across borders
Woodside, Arch G. (ed.); Baxter, Roger (ed.) - 2013 - First edition
Persistent link: https://www.econbiz.de/10013550509