Agnoli, Lara; Begalli, Diego; Capitello, Roberta - In: International Journal of Wine Business Research 23 (2011) 2, pp. 176-192
Purpose – This paper aims to offer an in‐depth analysis of Generation Y's choices concerning the consumption of wine and other alcoholic drinks by examining the consumption situations in a traditional wine‐producing country. Design/methodology/approach – The study applied the multinomial...