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Wine as a dimension of city image : preferences of Chinese tourists for an Old World wine destination

Capitello, Roberta; Agnoli, Lara; Charters, Steve; … - In: The wine value chain in China : consumers, marketing …, (pp. 229-249). 2017

Persistent link: https://www.econbiz.de/10011616095

Exploring place image from visitors' expected and lived experiences : a discrete choice approach

Capitello, Roberta; Agnoli, Lara; Charters, Steve; … - In: Journal of customer behaviour 16 (2017) 1, pp. 19-34

Persistent link: https://www.econbiz.de/10011757504

Generation Y's perception of wine and consumption situations in a traditional wine‐producing region

Agnoli, Lara; Begalli, Diego; Capitello, Roberta - In: International Journal of Wine Business Research 23 (2011) 2, pp. 176-192

Purpose – This paper aims to offer an in‐depth analysis of Generation Y's choices concerning the consumption of wine and other alcoholic drinks by examining the consumption situations in a traditional wine‐producing country. Design/methodology/approach – The study applied the multinomial...

Persistent link: https://www.econbiz.de/10014814149

Generation Y's perception of wine and consumption situations in a traditional wine-producing region

Agnoli, Lara; Begalli, Diego; Capitello, Roberta - In: International journal of wine business research : IJWBR 23 (2011) 2, pp. 176-192

Persistent link: https://www.econbiz.de/10009244334

Determinants of consumer behaviour in novice markets : the case of wine

Capitello, Roberta; Agnoli, Lara; Begalli, Diego - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 1, pp. 110-126

Persistent link: https://www.econbiz.de/10011418409

Business-to-business service quality assessment in professional wine events : the case of Vinitaly

Capitello, Roberta; Agnoli, Lara; Galati, Antonino; … - In: Food and wine events in Europe : a stakeholder approach, (pp. 110-124). 2014

Persistent link: https://www.econbiz.de/10010367441

Online communication approaches and social networks in traditional wine regions : a case study from Italy

Capitello, Roberta; Agnoli, Lara; Begalli, Diego - In: Successful social media and ecommerce strategies in the …, (pp. 30-54). 2016

Persistent link: https://www.econbiz.de/10011558843

Social media strategies and corporate brand visibility in the wine industry : lessons from an Italian case study

Capitello, Roberta; Agnoli, Lara; Begalli, Diego; … - In: EuroMed journal of business 9 (2014) 2, pp. 129-148

Persistent link: https://www.econbiz.de/10010392796

Geographical brand and country-of-origin effects in the Chinese wine import market

Agnoli, Lara; Capitello, Roberta; Begalli, Diego - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 541-558

Persistent link: https://www.econbiz.de/10010462633

Asian growing markets and competition : evidence in the Chinese wine market

Capitello, Roberta; Agnoli, Lara; Begalli, Diego - In: The globalisation of Chinese business : implications …, (pp. 265-291). 2014

Persistent link: https://www.econbiz.de/10012016707