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~person:"Belk, Russell W."
~person:"Bettman, James R."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Martínez-López, Francisco J."
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Brand image"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Luxusgüter"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Brand image
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Consumer behaviour
120
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19
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19
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Belk, Russell W.
Bettman, James R.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Martínez-López, Francisco J.
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
45
Gröppel-Klein, Andrea
19
Bauer, Hans H.
17
Herrmann, Andreas
16
Spiller, Achim
16
Esch, Franz-Rudolf
15
Henninger, Claudia E.
14
Weinberg, Peter
14
Ahlert, Dieter
13
Choi, Tsan-Ming
13
Grunert, Klaus G.
13
Wiedmann, Klaus-Peter
13
Diehl, Sandra
12
Kenning, Peter
12
Bagozzi, Richard P.
11
Bruhn, Manfred
11
Hill, Ronald Paul
11
Reisch, Lucia A.
11
Scherhorn, Gerhard
11
Schmitt, Bernd
11
Diller, Hermann
10
Holbrook, Morris B.
10
Schröder, Hendrik
10
Stobart, Jon
10
Terlutter, Ralf
10
Arnould, Eric J.
9
Enneking, Ulrich
9
Fournier, Susan
9
Hansen, Ursula
9
Jacoby, Jacob
9
Kardes, Frank R.
9
Keller, Kevin Lane
9
Maclaran, Pauline
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Mohd Suki, Norazah
9
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Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
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Legends in consumer behavior
18
Consumer behavior analysis : (a) rational approach to consumer choice
4
Journal of business research : JBR
4
Research in consumer behavior
4
The Routledge companion to identity and consumption
4
Handbook of strategic e-business management
3
Routledge companions in business, management and accounting
3
The impact of theory on representations of the consumer and the marketing organisation
3
The why of consumption : contemporary perspectives on consumer motives, goals and desires
3
Transformative consumer research for personal and collective well-being
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Marketing and multicultural diversity
2
Review of marketing research
2
The SAGE handbook of marketing theory
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Beyond sustainability
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
E-business : state of the art of ICT based challenges and solutions
1
E-business issues, challenges and opportunities for SMEs : driving competitiveness
1
Electronic retailing
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
European journal of marketing : EJM
1
Handbook of Islamic marketing
1
Handbook of brand relationships
1
Handbook of consumer psychology
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
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ECONIS (ZBW)
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1
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
2
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
3
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
4
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
5
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
6
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
7
Self-
brand
connections : the role of reference groups and celebrity endorsers in the creation of
brand
meaning
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Handbook of brand relationships
,
(pp. 107-123)
.
2009
Persistent link: https://www.econbiz.de/10003915578
Saved in:
8
The
brand
is "me" : exploring the effect of self-
brand
connections on processing
brand
information as self-information
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
The Routledge companion to identity and consumption
,
(pp. 366-374)
.
2013
Persistent link: https://www.econbiz.de/10009700267
Saved in:
9
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
10
Special section articles on National
Brand
& Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
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