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Brand placement repetition in a fictional text
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah; Phau, Ian; Cheah, Isaac - In: Country of origin effect : looking back and moving forward, (pp. 84-105). 2019
Persistent link: https://www.econbiz.de/10012008497
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How consumers' attitudes toward brands are shaped
Brick, Danielle J.; Fournier, Susan - In: The Routledge companion to consumer behavior, (pp. 227-242). 2020
Persistent link: https://www.econbiz.de/10012316165
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The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha; Fonferek, Katharina-Maria; … - In: Advances in National Brand and Private Label Marketing …, (pp. 143-149). 2018
Persistent link: https://www.econbiz.de/10013277500
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Markenpersönlichkeit und Markenidentität : eine Wachstumschance?
Burmann, Christoph; Zinkann, Reinhard - In: Wie entstehen starke Marken? : [Markendialog Februar 2005], (pp. 11-41). 2005
Persistent link: https://www.econbiz.de/10003849081
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Identitätsbasierte Betrachtung von B-to-B-Marken
Burmann, Christoph; Launspach, Julia - In: B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice, (pp. 155-178). 2010
Persistent link: https://www.econbiz.de/10003909911
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Zerlegung des Marketing Mix Einflusses auf Versuchs- und Wiederkaufraten neuer FMCG Produkte unter Verwendung von Panel-Daten
Halaszovich, Tilo; Burmann, Christoph - In: Aktuelle Beiträge zur Markenforschung : Tagungsband …, (pp. 195-208). 2010
Persistent link: https://www.econbiz.de/10003968949
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User Generated Branding : wie Marken vom kreativen Potenzial der Nutzer profitieren
Burmann, Christoph; Arnhold, Ulrike; Becker, Christian - In: Social Web im Tourismus : Strategien - Konzepte - …, (pp. 347-362). 2010
Persistent link: https://www.econbiz.de/10008652751
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Consumer-brand relationships : theory and practice
Fournier, Susan (ed.) - 2012
, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new … research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply …
Persistent link: https://www.econbiz.de/10009728942
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Markenarchitekturbildung in der pharmazeutischen Industrie
Burmann, Christoph; Kanitz, Christopher - In: Impulse für die Markenpraxis und Markenforschung : …, (pp. 299-322). 2012
Persistent link: https://www.econbiz.de/10010220148