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~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
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~type:"article"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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31
Camcorder society: quality videography in consumer and marketing research
Kozinets, Robert V.
;
Belk, Russell W.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 335-344)
.
2006
Persistent link: https://www.econbiz.de/10003446305
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32
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
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33
Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
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34
The missing streetcar named desire
Belk, Russell W.
;
Ger, Güliz
;
Askegaard, Søren
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 98-119)
.
2005
Persistent link: https://www.econbiz.de/10003932976
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35
Psychophysiologie und Konsumentenverhaltensforschung
Gröppel-Klein, Andrea
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 75-92)
.
2010
Persistent link: https://www.econbiz.de/10003992352
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36
Vom "Mall-Walking" bis zu "Blitzeinkäufen" : wie verhalten sich Konsumenten in einem Shopping-Center?
Gröppel-Klein, Andrea
;
Germelmann, Claas Christian
- In:
Shopping-Center-Handbuch : Development, Management, …
,
(pp. 347-355)
.
2009
Persistent link: https://www.econbiz.de/10008702552
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37
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
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38
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
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39
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2008
Persistent link: https://www.econbiz.de/10003611261
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40
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 271-300)
.
2008
Persistent link: https://www.econbiz.de/10003674421
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