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~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type:"article"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
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Country of origin effect : looking back and moving forward
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The influence of location-aware mobile marketing messages on consumers' buying behavior
Gröppel-Klein, Andrea
;
Broeckelmann, Philipp
- In:
Quantitative marketing and marketing management : …
,
(pp. 353-377)
.
2012
Persistent link: https://www.econbiz.de/10009621749
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52
Markenstrategien aus der Sicht des Herstellers
Rudolph, Thomas
;
Zinkann, Reinhard Christian
- In:
Markenstrategien im Spannungsfeld Hersteller - Handel : …
,
(pp. 14-27)
.
2011
Persistent link: https://www.econbiz.de/10009009235
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53
Globalising the idea that the "Customer is King" : the case of shopping centre internationalisation to Poland
Gröppel-Klein, Andrea
;
Germelmann, Claas Christian
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 611-628)
.
2011
Persistent link: https://www.econbiz.de/10009307544
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54
Sensitizing principles and practices central to social change methodologies
Ozanne, Julie L.
;
Fischer, Eileen
- In:
Transformative consumer research for personal and …
,
(pp. 89-106)
.
2012
Persistent link: https://www.econbiz.de/10009259663
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55
Origins, qualities, and envisionments of transformative consumer research
Mick, David Glen
;
Pettigrew, Simone
;
Pechmann, Cornelia
; …
- In:
Transformative consumer research for personal and …
,
(pp. 3-24)
.
2012
Persistent link: https://www.econbiz.de/10009259666
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56
The nature and effects of sharing in consumer behavior
Belk, Russell W.
;
Llamas, Rosa
- In:
Transformative consumer research for personal and …
,
(pp. 625-646)
.
2012
Persistent link: https://www.econbiz.de/10009260754
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57
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 203-212)
.
2013
Persistent link: https://www.econbiz.de/10009773034
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58
Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra
;
Mueller, Barbara
;
Okazaki, Shintaro
- In:
Current insights and future trends : [extended versions …
,
(pp. 291-302)
.
2012
Persistent link: https://www.econbiz.de/10009748091
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59
The perceived usefulness of online review sets : the role of balance and presentation order
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 177-190)
.
2012
Persistent link: https://www.econbiz.de/10009748100
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60
The impact of health warnings on children's consumption decisions
Mau, Gunnar
;
Steffen, Celina
;
Schramm-Klein, Hanna
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 93-103)
.
2012
Persistent link: https://www.econbiz.de/10009748171
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