Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Festschrift"
~type_genre:"Reprint"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 27 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marketing
Marktforschung
Retail trade
Werbewirkung
Consumer behaviour
128
Advertising effects
16
Brand management
16
Theorie
15
Theory
15
Verbraucherverhalten
14
Brand
13
Markenartikel
13
Germany
12
Einzelhandel
11
Russell W. Belk
10
Brand image
9
Markenimage
9
Market research
9
Marketing theory
9
Marketingtheorie
9
Online retailing
8
Online-Handel
8
Welt
8
World
8
Personality psychology
7
Persönlichkeitspsychologie
7
Werbung
7
Cultural identity
6
Kulturelle Identität
6
Relationship marketing
6
Advertising
5
Bibliometrics
5
Bibliometrie
5
Estimation
5
Luxury goods
5
Luxusgüter
5
more ...
less ...
Online availability
All
Undetermined
16
Free
1
Type of publication
All
Article
100
Book / Working Paper
37
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Festschrift
Reprint
Sammelwerk
Article in journal
382
Aufsatz in Zeitschrift
382
Aufsatz im Buch
92
Collection of articles of several authors
35
Hochschulschrift
14
Graue Literatur
13
Non-commercial literature
13
Thesis
13
Collection of articles written by one author
12
Lehrbuch
12
Sammlung
12
Textbook
11
Arbeitspapier
8
Working Paper
8
Bibliografie enthalten
7
Bibliography included
7
Konferenzbeitrag
5
Konferenzschrift
5
Mehrbändiges Werk
3
Multi-volume publication
3
Bibliografie
2
Case study
2
Fallstudie
2
Systematic review
2
Übersichtsarbeit
2
Conference proceedings
1
more ...
less ...
Language
All
English
103
German
34
French
1
Author
All
Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
45
Bauer, Hans H.
19
Esch, Franz-Rudolf
19
Herrmann, Andreas
17
Spiller, Achim
16
Ahlert, Dieter
14
Weinberg, Peter
14
Bettman, James R.
13
Bruhn, Manfred
13
Grunert, Klaus G.
13
Wiedmann, Klaus-Peter
13
Fournier, Susan
12
Hill, Ronald Paul
12
Kenning, Peter
12
Bagozzi, Richard P.
11
Reisch, Lucia A.
11
Scherhorn, Gerhard
11
Schmitt, Bernd
11
Baumgarth, Carsten
10
Burmann, Christoph
10
Diller, Hermann
10
Holbrook, Morris B.
10
Huber, Frank
10
King, Stephen
10
Schröder, Hendrik
10
Smyczek, Sławomir
10
Stobart, Jon
10
Terlutter, Ralf
10
Arnould, Eric J.
9
Enneking, Ulrich
9
Hansen, Ursula
9
Henninger, Claudia E.
9
Jacoby, Jacob
9
Kardes, Frank R.
9
more ...
less ...
Institution
All
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Published in...
All
Legends in consumer behavior
11
Consumer behavior analysis : (a) rational approach to consumer choice
4
Journal of business research : JBR
4
Research in consumer behavior
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Beyond sustainability
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Cutting edge international research
2
Electronic retailing
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of fashion marketing and management
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Review of marketing research
2
SpringerLink / Bücher
2
The SAGE handbook of marketing theory
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Customer Experience : Forum Dienstleistungsmanagement
1
Das Discount-Phänomen : eine 360-Grad-Betrachtung
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
61
-
70
of
137
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Representing global consumers: desire, possession, and identity
Belk, Russell W.
- In:
The SAGE handbook of marketing theory
,
(pp. 283-298)
.
2010
Persistent link: https://www.econbiz.de/10003923139
Saved in:
62
Consumer behavior analysis
Foxall, Gordon R.
- In:
The SAGE handbook of marketing theory
,
(pp. 299-315)
.
2010
Persistent link: https://www.econbiz.de/10003923147
Saved in:
63
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
64
Action research methods in consumer culture
Ozanne, Julie L.
;
Anderson, Laurel
- In:
Marketing management : a cultural perspective
,
(pp. 279-292)
.
2012
Persistent link: https://www.econbiz.de/10009508087
Saved in:
65
Advertising and consumer culture in Old Shanghai
Belk, Russell W.
;
Zhao, Xin
- In:
Handbook of research on international advertising
,
(pp. 137-157)
.
2012
Persistent link: https://www.econbiz.de/10009513185
Saved in:
66
The motivational power of emotions and habits for the intention to adopt an electric car
Moons, Ingrid
;
Pelsmacker, Patrick de
;
Bont, Cees J. P. …
- In:
Macroeconomics and beyond : essays in honour of Wim Meeusen
,
(pp. 246-257)
.
2012
Persistent link: https://www.econbiz.de/10009488946
Saved in:
67
The influence of location-aware mobile marketing messages on consumers' buying behavior
Gröppel-Klein, Andrea
;
Broeckelmann, Philipp
- In:
Quantitative marketing and marketing management : …
,
(pp. 353-377)
.
2012
Persistent link: https://www.econbiz.de/10009621749
Saved in:
68
Markenstrategien aus der Sicht des Herstellers
Rudolph, Thomas
;
Zinkann, Reinhard Christian
- In:
Markenstrategien im Spannungsfeld Hersteller - Handel : …
,
(pp. 14-27)
.
2011
Persistent link: https://www.econbiz.de/10009009235
Saved in:
69
Globalising the idea that the "Customer is King" : the case of shopping centre internationalisation to Poland
Gröppel-Klein, Andrea
;
Germelmann, Claas Christian
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 611-628)
.
2011
Persistent link: https://www.econbiz.de/10009307544
Saved in:
70
Sensitizing principles and practices central to social change methodologies
Ozanne, Julie L.
;
Fischer, Eileen
- In:
Transformative consumer research for personal and …
,
(pp. 89-106)
.
2012
Persistent link: https://www.econbiz.de/10009259663
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
