//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~person:"Wiedmann, Klaus-Peter"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Kommunikationsmedien"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type:"book"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 26 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Experiment
Kommunikationsmedien
Konsumentenverhalten
Markenführung
Marktforschung
Retail trade
Werbewirkung
Consumer behaviour
28
Verbraucherverhalten
11
Russell W. Belk
10
Marketing
8
Luxury goods
4
Luxusgüter
4
Welt
4
World
4
Brand management
3
Germany
3
Geschäftsmodell
3
Globalisierung
3
Theorie
3
Theory
3
Bibliometrics
2
Bibliometrie
2
Brand
2
Communication media
2
Einzelhandel
2
Europa
2
Europe
2
International market entry
2
Internationaler Markteintritt
2
Kapitalismus
2
Luxusgut
2
Markenartikel
2
Markenpolitik
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktmechanismus
2
Materialism
2
Materialismus
2
Medienkonsum
2
Medienkonvergenz
2
more ...
less ...
Online availability
All
Undetermined
7
Free
2
Type of publication
All
Book / Working Paper
Article
100
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Reprint
Sammlung
Collection of articles of several authors
32
Graue Literatur
32
Non-commercial literature
32
Sammelwerk
32
Hochschulschrift
15
Collection of articles written by one author
13
Thesis
13
Lehrbuch
12
Arbeitspapier
11
Textbook
11
Working Paper
11
Bibliografie enthalten
7
Bibliography included
7
Article in journal
6
Aufsatz in Zeitschrift
6
Konferenzschrift
5
Bibliografie
2
Handbook
2
Handbuch
2
Case study
1
Conference proceedings
1
Fallstudie
1
Festschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
28
German
5
Author
All
Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Wiedmann, Klaus-Peter
Sheth, Jagdish N.
52
Holbrook, Morris B.
14
Jacoby, Jacob
9
Bettman, James R.
7
Herrmann, Andreas
7
Stobart, Jon
6
Bauer, Hans H.
5
Reisch, Lucia A.
5
Warde, Alan
5
Dixit, Saurabh Kumar
4
Drolet, Aimee Leigh
4
Esch, Franz-Rudolf
4
Fischer, Arthur
4
Hippner, Hajo
4
Hurrelmann, Klaus
4
Khosrowpour, Mehdi
4
Krafft, Manfred
4
Krishnan, Balaji C.
4
Schrader, Ulf
4
Wilde, Klaus D.
4
Ahlert, Dieter
3
Askegaard, Søren
3
Bala, Christian
3
Baumgarth, Carsten
3
Becker-Leifhold, Carolin
3
Boltz, Dirk-Mario
3
Burghartz, Pia Teresa
3
Dewi, Miranti Kartika
3
Gitaharie, Beta Yulianita
3
Handayani, Dwini
3
Haugtvedt, Curtis P.
3
Heidig, Wibke
3
Heuer, Mark
3
Kahle, Lynn R.
3
Kassarjian, Harold H.
3
Kasuga, Norihiro
3
more ...
less ...
Institution
All
Gottfried Wilhelm Leibniz Universität Hannover
1
Published in...
All
Legends in consumer behavior
11
Routledge companions in business, management and accounting
3
SpringerLink / Bücher
3
Critical perspectives on business and management
1
Edition Sigma
1
Gabler Edition Wissenschaft
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
1
The journal of product & brand management
1
Verbraucherforschung
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
2
Das Discount-Phänomen : eine 360-Grad-Betrachtung
Rudolph, Thomas
(
ed.
);
Schweizer, Markus
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10002850992
Saved in:
3
Marke, Nachhaltigkeit und Verbraucherpolitik : die Gewährleistungsmarke im Spannungsfeld zwischen Unternehmen, Konsumenten und Regulierung
Boltz, Dirk-Mario
(
ed.
);
Bruhn, Manfred
(
ed.
); …
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10012801351
Saved in:
4
Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R.
-
2016
Persistent link: https://www.econbiz.de/10011522666
Saved in:
5
Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
-
2019
Persistent link: https://www.econbiz.de/10012019241
Saved in:
6
Consumer culture theory
Özçaglar-Toulouse, Nil
(
ed.
);
Rinallo, Russell
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011586593
Saved in:
7
The Routledge companion to consumer behavior analysis
Foxall, Gordon R.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011341154
Saved in:
8
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
9
Konsumentenverhalten
im Internet : Konzepte, Erfahrungen, Methoden
Wiedmann, Klaus-Peter
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001851237
Saved in:
10
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
Gröppel-Klein, Andrea
(
ed.
);
Weinberg, Peter
(
honouree
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002141815
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->