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~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~person:"Wiedmann, Klaus-Peter"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type:"book"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marktforschung
Retail trade
Werbewirkung
Consumer behaviour
36
Verbraucherverhalten
15
Russell W. Belk
10
Marketing
8
Brand management
6
Luxury goods
6
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6
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Aufsatzsammlung
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Collection of articles of several authors
Conference paper
Reprint
Sammlung
Graue Literatur
32
Non-commercial literature
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Sammelwerk
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Hochschulschrift
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Thesis
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English
36
German
5
Author
All
Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Wiedmann, Klaus-Peter
Sheth, Jagdish N.
54
Holbrook, Morris B.
16
Jacoby, Jacob
9
Bala, Christian
8
Stobart, Jon
8
Baumgarth, Carsten
7
Bettman, James R.
7
Herrmann, Andreas
7
Schuldzinski, Wolfgang
7
Drees, Norbert
6
Lips, Peter
6
Reisch, Lucia A.
6
Bauer, Hans H.
5
Esch, Franz-Rudolf
5
Fitchett, James
5
Gbadamosi, Ayantunji
5
Hewer, Paul
5
Khosrowpour, Mehdi
5
Piacentini, Maria
5
Spiller, Achim
5
Thøgersen, John
5
Warde, Alan
5
Ahlert, Dieter
4
Askegaard, Søren
4
Boltz, Dirk-Mario
4
Christodoulides, George
4
Dixit, Saurabh Kumar
4
Drolet, Aimee Leigh
4
Fischer, Arthur
4
Hansen, Ursula
4
Herr, Paul M.
4
Hippner, Hajo
4
Hurrelmann, Klaus
4
Kahle, Lynn R.
4
Kassarjian, Harold H.
4
Kaufmann, Hans Rüdiger
4
Krafft, Manfred
4
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Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Legends in consumer behavior
11
Research in consumer behavior
3
Routledge companions in business, management and accounting
3
Journal of fashion marketing and management
2
Review of marketing research
2
SpringerLink / Bücher
2
Critical perspectives on business and management
1
Edition Sigma
1
Gabler Edition Wissenschaft
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : innovations in planning and applied research
1
Routledge frontiers in the development of international business, management and marketing
1
The journal of product & brand management
1
Verbraucherforschung
1
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ECONIS (ZBW)
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1
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
2
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
3
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
4
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
5
Das Discount-Phänomen : eine 360-Grad-Betrachtung
Rudolph, Thomas
(
ed.
);
Schweizer, Markus
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10002850992
Saved in:
6
Marke, Nachhaltigkeit und Verbraucherpolitik : die Gewährleistungsmarke im Spannungsfeld zwischen Unternehmen, Konsumenten und Regulierung
Boltz, Dirk-Mario
(
ed.
);
Bruhn, Manfred
(
ed.
); …
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10012801351
Saved in:
7
Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R.
-
2016
Persistent link: https://www.econbiz.de/10011522666
Saved in:
8
Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
-
2019
Persistent link: https://www.econbiz.de/10012019241
Saved in:
9
Consumer culture theory
Özçaglar-Toulouse, Nil
(
ed.
);
Rinallo, Russell
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011586593
Saved in:
10
The Routledge companion to consumer behavior analysis
Foxall, Gordon R.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011341154
Saved in:
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