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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives

Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.); … - 2023

INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND … New Role in Fashion -- 7. Research, Planning & Strategy -- 8. Trend Forecasting -- THEME 3: SUSTAINABLE DISTRIBUTION AND … -- 12. The Future of Fashion Marketing. . …

Persistent link: https://www.econbiz.de/10013504664

Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives

Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.); … - 2023

artisanal fashion in India for brand story relevance in challenging times -- Section 3 - Fashion Marketing in Emerging Economies …Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and … African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter …

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The behavioral economics of brand choice

Foxall, Gordon R.; Oliveira-Castro, Jorge M.; James, … - 2007

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Consumer-brand relationships : theory and practice

Fournier, Susan (ed.) - 2012

, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new … research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply …

Persistent link: https://www.econbiz.de/10009728942

Diversity in European marketing : text and cases

Rudolph, Thomas (ed.) - 2012

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The Routledge companion to consumer behavior analysis

Foxall, Gordon R. (ed.) - 2016

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The Routledge companion to digital consumption

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"The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work,...

Persistent link: https://www.econbiz.de/10009693440

The Routledge companion to identity and consumption

Ruvio, Ayalla A. (ed.); Belk, Russell W. (contributor) - 2013

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Consumer behaviour analysis : critical perspectives on business and management

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Consumer culture theory in Asia : history and contemporary issues

Minowa, Yuko (ed.); Belk, Russell W. (ed.) - 2022

"We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through...

Persistent link: https://www.econbiz.de/10012651776