//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Martínez-López, Francisco J."
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 23 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Experiment
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
135
Verbraucherverhalten
20
Brand management
18
Markenführung
18
Theorie
17
Theory
17
Einzelhandel
15
Retail trade
15
Brand
13
Germany
13
Markenartikel
13
Market research
10
Russell W. Belk
10
Marketing theory
9
Marketingtheorie
9
Online retailing
9
Online-Handel
9
Welt
9
World
9
Beziehungsmarketing
8
Brand image
8
Markenimage
8
Relationship marketing
8
Advertising effects
7
Bibliometrics
7
Bibliometrie
7
Werbewirkung
7
Cultural identity
6
Kaufentscheidung
6
Kulturelle Identität
6
Marketing management
6
Marketingmanagement
6
Purchase decision
6
Luxury goods
5
Luxusgüter
5
Personality psychology
5
Persönlichkeitspsychologie
5
more ...
less ...
Online availability
All
Undetermined
18
Free
1
Type of publication
All
Article
91
Book / Working Paper
47
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Collection of articles of several authors
Conference paper
Reprint
Textbook
Article in journal
391
Aufsatz in Zeitschrift
391
Aufsatz im Buch
82
Sammelwerk
36
Konferenzschrift
14
Collection of articles written by one author
12
Sammlung
12
Graue Literatur
11
Lehrbuch
11
Non-commercial literature
11
Hochschulschrift
10
Thesis
10
Arbeitspapier
8
Working Paper
8
Bibliografie enthalten
7
Bibliography included
7
Konferenzbeitrag
7
Mehrbändiges Werk
3
Multi-volume publication
3
Bibliografie
2
Conference proceedings
2
Case study
1
Fallstudie
1
Festschrift
1
more ...
less ...
Language
All
English
105
German
33
French
1
Author
All
Belk, Russell W.
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Martínez-López, Francisco J.
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
45
Weinberg, Peter
19
Solomon, Michael R.
18
Bauer, Hans H.
17
Herrmann, Andreas
16
Spiller, Achim
16
Esch, Franz-Rudolf
15
Kenning, Peter
14
Askegaard, Søren
13
Bettman, James R.
13
Choi, Tsan-Ming
13
Diehl, Sandra
13
Grunert, Klaus G.
13
Henninger, Claudia E.
13
Wiedmann, Klaus-Peter
13
Ahlert, Dieter
12
Bagozzi, Richard P.
11
Bruhn, Manfred
11
Hill, Ronald Paul
11
Hogg, Margaret K.
11
Reisch, Lucia A.
11
Scherhorn, Gerhard
11
Schmitt, Bernd
11
Terlutter, Ralf
11
Trommsdorff, Volker
11
Arnould, Eric J.
10
Diller, Hermann
10
Holbrook, Morris B.
10
Kardes, Frank R.
10
Maclaran, Pauline
10
Schröder, Hendrik
10
Stobart, Jon
10
Enneking, Ulrich
9
Fischer, Eileen
9
Foscht, Thomas
9
Fournier, Susan
9
Hansen, Ursula
9
more ...
less ...
Institution
All
Verlag Franz Vahlen
2
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
more ...
less ...
Published in...
All
Legends in consumer behavior
11
Consumer behavior analysis : (a) rational approach to consumer choice
4
Journal of business research : JBR
4
Research in consumer behavior
4
Handbook of strategic e-business management
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Beyond sustainability
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
Marketing and multicultural diversity
2
Review of marketing research
2
The SAGE handbook of marketing theory
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
E-business : state of the art of ICT based challenges and solutions
1
E-business issues, challenges and opportunities for SMEs : driving competitiveness
1
Edition Sigma
1
Electronic retailing
1
European journal of marketing : EJM
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
138
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
2
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
3
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
4
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
5
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
6
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
7
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
8
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
9
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
10
Lebenslange Markenbindung
Gröppel-Klein, Andrea
- In:
Wie lassen sich Marken im demographischen Wandel …
,
(pp. 59-72)
.
2008
Persistent link: https://www.econbiz.de/10003748943
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->